Social Media

5 Ways to Repurpose Blog Articles to Get Leads

repurpose blog articles One of the first blog articles I ever wrote was called 4 Ways to Leverage Your Blog Content to Get More Leads. Since it’s been a number of years since that article was published, I thought it was high time for an update on how to repurpose blog articles!

I love blogging. It’s hands down one of the most effective marketing tools for a small business owner (besides email – but more on that later). The more often you blog, the more traffic your website gets, and the more potential leads you get too.

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Which Social Media Platform is Right for Your Small Business [INFOGRAPHIC]

small business social media
Does your head swim when you think about social media marketing? If you’re a small business owner, and in particular, a solopreneur, I suspect it does. There are so many social networking sites available: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and YouTube, and don’t forget about Vine! How can you be expected to maintain a presence on these sites and still run your business?

The short answer is, you can’t. Not well anyway! When I work with clients, I recommend that they focus on one social network first and master that one before starting a presence on another site. But not every business is suited for every social networking site.

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How a Facebook Page Can Like another Facebook Page

A Facebook Page administrator recently asked me how she could “like” her customers’ Facebook pages. She didn’t want to personally like these pages, mind you. She wanted her Business page to “like” them. The only way to do this is to use Facebook AS a business page. In the following video, I walk you through just how to do that, and how to then, go about liking another page.

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Why Your Social Media Strategy Must Include Video [INFOGRAPHIC]

sm video infographic

When was the last time you watched a YouTube video? If you’re like most people, it was within the last week. If you have a product or service to sell, video must be part of your social media strategy. Gone are the days when you needed a high-priced camera to shoot a video. Now, anyone with a smartphone or tablet can shoot a video, and upload it to YouTube in a matter of minutes. The resulting video can be embedded on your website, blog and included in an email marketing campaign.

If you’re still not convinced, QuickSprout has put together an infographic with some compelling statistics including:

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Top 5 Twitter Management Tools

Twitter management tools Ever wonder why small business owners and entrepreneurs join Twitter, only to stop tweeting? My guess is that one reason they give up is because they lack the necessary tools to manage their presence. If you’re in that same boat, and are thinking about jumping ship, I’ve got a life preserver for you – in the form of some handy Twitter management tools.

ManageFlitter – This is one of my favorite tools for identifying and removing fake Twitter accounts. When you log in with your Twitter id, ManageFlitter evaluates your followers and allows you to see who’s not following you back, which accounts don’t have a profile image (potential spam account), and inactive accounts, among others. You then have the option of unfollowing fake accounts, or other accounts that don’t add any value to your Twitter experience. The basic service is free, but you can pay extra for analytics.

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How to Increase Google+ Engagement [INFOGRAPHIC]

Does your business have a Google+ presence? If not, you may want to start one. Since it’s getting near impossible to reach Facebook fans without paying for ads, Google+ presents an opportunity for businesses to actively engage their target audience.

According to Social Media Examiner’s Social Media Marketing Industry Report 2014, Google+ is the social network marketers want to learn most about. 54% of marketers currently use Google+, 65% want to learn more about it and 61% are preparing to increase their activities on the site this year.

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How to Get More Pinterest Followers – [INFOGRAPHIC]

Pinterest followersIf your target audience includes women, your company should have an active presence on Pinterest. Here are a few reasons why:

  1. 80 percent of Pinterest users are female, according to RJMetrics (Click to tweet)
  2. More than 90 percent of all pins are created/shared by women
  3. Over 70 percent of U.S. household spending is controlled by women

Of course, the key to being successful on Pinterest, or any other social networking site for that matter, is acquiring followers. If you’re not sure how to get more followers on Pinterest, this infographic from WhoisHostingThis? can help.

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How to Repurpose Content in 5 Easy Steps [INFOGRAPHIC]

repurpose content One reason small business owners have trouble keeping up with social media is that they have trouble coming up with new content to share. The secret to successful social media and content marketing is repurposing! That is… taking the content you’ve already created and turning it into a different type of content that can be shared on social networking sites.

This infographic from Blue Crow Studio illustrates five easy steps you can take to repurpose your content:

1. Write: Create an original, concise and compelling article with actionable tips, and then spread the message by publishing it.

2. Blog: Your content should be published as a blog article first, since this is the hub of your social media strategy. Every time you share this content, traffic should be directed back to your website and company blog.

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How to Use Twitter to Get Media Attention for Your Business

Twitter Media AttentionWould you like to get media attention for your business? You can subscribe to Help a Reporter and respond to reporter queries. But you may be competing against tens if not hundreds of responses, depending on the nature of the request.

There is a way to be more proactive about getting media attention… with Twitter.

Here’s how it works:

Since it’s pretty tough to get national media exposure, start with your local market first. Most local TV stations have a morning show that needs guests. You could be that guest! Don’t neglect print journalists either, such as for your local newspaper or business magazine. Before you call and make your pitch, though, you’ve got to do your homework. That’s where Twitter comes into play.

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