Social Media

The Social Media Tools Your Business Needs

hottest social media tools

In today’s digital age, it seems impossible to escape the reach of social media. Whether it’s through the filtered photos of Instagram, the playful videos of Snapchat, the short quips of Twitter, or the fervent commenters of Facebook—social media has more than likely worked its way into your life. It has possibly even become a major fixture in your daily routine. As of July 2022, there are now a whopping 4.7 billion people* using social media, which is 59 percent of the world’s total population. For marketers, social media offers a valuable platform from which to reach consumers online. With businesses investing billions of dollars each year on advertising on sites such as Facebook and Instagram, it’s essential that every business works to build their digital presence.

Thankfully, there are numerous tools available that will help organizations to do just that.

*Updated Oct. 2022

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How to Add Screening Questions to Facebook Groups

Facebook group screening questions
Facebook Groups are a great way for small business owners to build community with prospects and clients. But sometimes, group members take advantage of the exposure and use this platform as a way to spam other members, instead of adhering to a group’s rules and providing value.

One way you can protect your group’s integrity is to require prospective members to answer some pre-screening questions.

You can ask them things like: Why do you want a member of this group? Or what do you hope to get out of this group?

You can also use the questions to offer a freebie in exchange for the group member’s email address.

In the following video tutorial, I show you how to add screening questions to your Facebook group.

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Simple Tips to Increase Follower Engagement on Social Media

By Bill Sheikh

Over the years, social media has become an integral part of people’s lives. Users rely on these platforms for information, entertainment, business, marketing and more. Out of the 3.5 billion Internet users, approximately 3.03 billion of them are quite active on social media.

Facebook remains to be the most commonly used social media platform and represents 75.54% of the market. This is followed by Pinterest with 10.05% and Twitter with 5.74%. Tapping into the online market is a great way to establish your brand’s online presence. As a result, more people will be able to know more about your brand even if they are miles away. While social media engagement can be a challenge when it comes to small business owners, there are some ways for you to get the shares, comments, and likes that your business is looking for. Here’s how:

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Why Your Business Needs to Use LIVE Video in 2018

Are you using live video in your business yet? In this Facebook Live video, I explain why this strategy could be the game-changer for your business in 2018 that helps you attract, engage and convert more casual followers into customers.

Here’s the transcript of the video in case you’d rather read! 🙂

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5 Proven Social Media Platforms to Try Out in 2018

social media platforms

By now, if you’re a small business owner or an entrepreneur, you’ve implemented a social media marketing campaign on Facebook — maybe Twitter. You understand the importance of encouraging your audience to share information about new products and react to how your target audience responds.

Facebook and Twitter may be the juggernauts of the social media marketing platforms, but there are plenty of other social media platforms you should have a strategy for in 2018 to gain more clients, analyze feedback about your company or brand, and to conduct market research. Below are some other social media platforms rather than Facebook and Twitter that can help you reach a much wider array of demographics that future clients may be hiding in. 

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How Solopreneurs Can Maximize Their Instagram Marketing

Instagram marketing

Instagram has become one of the most popular social media apps on the market. For solopreneurs, it provides an easy way to share images and videos that support your branding efforts and provide additional value to your audience.

Knowing how solopreneurs maximize their Instagram marketing helps you generate greater visibility for your business so you can leverage new opportunities for future growth.

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30 Helpful Tips to Easily Grow Your Facebook Page [INFOGRAPHIC]

How is your Facebook page performing? Are you getting enough likes, comments and shares on your posts? If not, it may be time to re-examine your posting strategy. If you’re not being consistent and sharing high quality content regularly, that’s one BIG problem right there!

30 Days of Facebook Page tips

I know it’s tough to connect with your Facebook fans without paying for ads. The organic reach of a typical Facebook page is about 1 percent or less these days. But it’s not impossible to get engagement without spending money. One of my clients has a Facebook page who gets organic reach of nearly 50 percent on some posts.

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