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Why Your Social Media Strategy Must Include Video [INFOGRAPHIC]

sm video infographic

When was the last time you watched a YouTube video? If you’re like most people, it was within the last week. If you have a product or service to sell, video must be part of your social media strategy. Gone are the days when you needed a high-priced camera to shoot a video. Now, anyone with a smartphone or tablet can shoot a video, and upload it to YouTube in a matter of minutes. The resulting video can be embedded on your website, blog and included in an email marketing campaign.

If you’re still not convinced, QuickSprout has put together an infographic with some compelling statistics including:

100 Million people are watching videos every day
80% of users remember the ad they have watched online
Website visitors are 64% more likely to buy a product after watching a video
Emails wtih video included get a 2x-3x increase in click-through rate

See the full infographic here:

social media strategy

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About the Author
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.

Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."

Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.

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