Boost Your Visibility

Boost your visibility and get more clients in 30 minutes a day!

Click the button below to get The 30 Minute Plan for Boosting Your Visibility so you can start profiting online.

Importance of Retargeting as a Marketing Strategy for Businesses

retargeting

The primary goal of all marketing campaigns is always to make sales. In this article, we will talk about retargeting and its importance as a marketing strategy.

Retargeting is and has always been a great marketing strategy for businesses. Still, with the introduction of newer technologies, such as cookies and third-party software which allow visitors’ segmentation, it has now become a core marketing tool for the advancement of businesses. 

Too often, marketers have ignored this strategy, as the statistics show, which reveals that only about 33% of marketers make use of retargeting to get new leads. Businesses invest a lot of resources in generating new leads without thinking about how to retain them. Statistics done by researchers have shown that only 2% of visitors make a purchase on their first visit to a website or store, but more than 70% are likely to convert to sales when retargeted.

Read moreImportance of Retargeting as a Marketing Strategy for Businesses

Follow Your Heart, Not the Crowd in Business

follow your heart not the crowd

Remember when you were a teenager and you faced enormous peer pressure to “fit in” with everybody else?

One thing I’ve learned over the last decade in business is that peer pressure isn’t just for teens. Entrepreneurs often succumb to that too. It just looks a little different.

It’s jumping on the bandwagon of the latest, greatest marketing technique.

It’s creating a presence on Instagram because all the “experts” say it’s the place to be if you want to earn 6-figures!

It’s signing up for every Facebook challenge that comes along.

It’s attending every marketing conference, and then buying one (or more!) programs being sold at the event.

Sound familiar?

Read moreFollow Your Heart, Not the Crowd in Business