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[INFOGRAPHIC] Why it Pays to be Emotional In Your Marketing

emotional marketing

We all know the adage, people do business with people they know, like and trust. Of those three items, likeability and trust are paramount for making a sale. It goes without saying that you should be knowledgable about whatever product or service you’re selling. So how do you get people to like and trust you? Two words: Emotional Marketing.

People want to know you care about them, that you’re not just a number on a sales report. People like to feel valued and respected. It’s human nature. That means the messages you share with them should come from the heart. Don’t be afraid to be vulnerable. Admit when you make a mistake. Get real with people. Be sincere. It will pay off when you do.

SocialMediaToday.com shared an infographic that emphasizes the importance of engaging in emotional marketing, especially if you’re in the B2B space. Here are some compelling statistics that bear this out:

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Business Lessons from My European Adventure

european adventure

A few weeks ago, I did something I wasn’t sure I’d ever get to do – fly to Europe, and visit Hungary, the birthplace of my grandparents. My daughter and I spent two weeks in Budapest, with a day trip to Vienna, Austria and another day trip to Bratislava, Slovakia thrown in for good measure.

If you ever get a chance to visit another country, especially another continent, I highly recommend it. The experience was amazing. I loved hearing the Hungarian language again. My grandmother and mother spoke it, but the only times I would hear a lot of it would be at Christmas when we visited my grandmother’s church and ate dinner at the church hall. I also kicked myself for never learning more than a couple of words like kicsit (little), lánya (girl), and köszönöm (thank you).

Coming from the United States, a young country by European standards, I marveled at the centuries old churches, medieval castles and even Roman ruins! I also learned much about Hungary’s dark history. The country was on the losing side of two world wars, and was controlled by the Soviet Union after World War II until 1991.

One of the sites we visited in Budapest was the House of Terror Museum. The building in which the museum resides was used both by the Nazi Party and after the war, by the Communists. The museum details how both the Nazis and the Communist Party interrogated, tortured and killed thousands of Hungarians in the basement of the building. This video gives a good overview of the museum:

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3 Good Reasons Why It’s Smart To Update Your Website

update your website

Do you update your website regularly? If not, you could lose out on business because your prices or product offerings are outdated. Let me tell you a story to illustrate the risk you take in letting things slide on your site for too long.

My husband and I recently listened to the audiobook, “The Startup of You” by Reid Hoffman and Ben Casnocha. My husband was interested in this book because it offers advice on how to accelerate your career by managing it as if it were a start-up business.

Since Reid Hoffman is LinkedIn’s co-founder, it came as no surprise to me that the book offered strategies on how to use LinkedIn to build your network for career advancement. The authors mentioned that more resources could be found on the Startup of You website, so once I finished the book, I made a beeline for the site to see what else I could learn.

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What I Learned at a 10-Day Silent Meditation Retreat

silent meditation retreatA few months ago, I told my family I was going on a 10-day Vipassana silent meditation retreat.

Their response: “Why? Are you crazy?”

I chose to do this after a recommendation from my coach. He had attended this type of meditation retreat before and thought it would benefit me.

He was right.

This was not a retreat where you meditated for an hour, did some yoga, and received a massage. That type of retreat is still on my wish list. 🙂

A Vipassana retreat involves about 10 HOURS of meditation EVERY DAY. You can’t talk to any of the other meditators, until day 10. You can’t read a book or write in a journal. You are alone with your thoughts every day.

It was one of the most physically painful, mentally challenging things I’ve ever done in my life.

And I would do it again in a heartbeat.

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How Small Businesses Can Prevent & Recover from Data Loss

data lossBy Lucy Reed

Your data is what allows you to succeed as a business. However, if you’re like a lot of small business owners, you’re not taking the right steps to protect against data loss. According to Small Business Trends, 58 percent of small businesses are ill-prepared for data loss.

5 Reasons Your Business Could Lose Data

You might think data loss is something only big businesses need to worry about. After all, who would target your small business with a cyberattack? Not only are small businesses targeted by cyber attacks at an alarming frequency (according to USA Today, 61 percent of breaches in 2016 hit small businesses), but there are other ways your business could suffer a data loss:

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