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[INFOGRAPHIC] Why it Pays to be Emotional In Your Marketing

emotional marketing

We all know the adage, people do business with people they know, like and trust. Of those three items, likeability and trust are paramount for making a sale. It goes without saying that you should be knowledgable about whatever product or service you’re selling. So how do you get people to like and trust you? Two words: Emotional Marketing.

People want to know you care about them, that you’re not just a number on a sales report. People like to feel valued and respected. It’s human nature. That means the messages you share with them should come from the heart. Don’t be afraid to be vulnerable. Admit when you make a mistake. Get real with people. Be sincere. It will pay off when you do.

SocialMediaToday.com shared an infographic that emphasizes the importance of engaging in emotional marketing, especially if you’re in the B2B space. Here are some compelling statistics that bear this out:

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3 Good Reasons Why It’s Smart To Update Your Website

update your website

Do you update your website regularly? If not, you could lose out on business because your prices or product offerings are outdated. Let me tell you a story to illustrate the risk you take in letting things slide on your site for too long.

My husband and I recently listened to the audiobook, “The Startup of You” by Reid Hoffman and Ben Casnocha. My husband was interested in this book because it offers advice on how to accelerate your career by managing it as if it were a start-up business.

Since Reid Hoffman is LinkedIn’s co-founder, it came as no surprise to me that the book offered strategies on how to use LinkedIn to build your network for career advancement. The authors mentioned that more resources could be found on the Startup of You website, so once I finished the book, I made a beeline for the site to see what else I could learn.

Read more3 Good Reasons Why It’s Smart To Update Your Website