It may be tough to reach Facebook fans organically anymore, but it’s pretty easy to reach your target audience if you pay for Facebook ads.
This infographic from Qwaya breaks the targeting process down clearly, so you can easily see the different targeting options available.
Some of the highlights include:
►How to choose Facebook users: custom audience vs. lookalike audience
►A comprehensive listing of personal interests and behaviors
►The multitude of demographic characteristics available for refining your selection