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How to Target Customers with Facebook Ads [INFOGRAPHIC]

sm fb ad infoIt may be tough to reach Facebook fans organically anymore, but it’s pretty easy to reach your target audience if you pay for Facebook ads.

This infographic from Qwaya breaks the targeting process down clearly, so you can easily see the different targeting options available.

Some of the highlights include:

How to choose Facebook users: custom audience vs. lookalike audience
A comprehensive listing of personal interests and behaviors
The multitude of demographic characteristics available for refining your selection

Facebook Ad targeting

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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