Are you struggilng to manage your social media? If you own a small business with only 1 or 2 employees or you’re a solopreneur, I know how tough it can be to manage all the social networking accounts like Facebook, Twitter, Pinterest, etc. This is one of the areas I concentrate on when I work with clients.
There are only so many hours in the day to get work done. You need to have a life outside of your company! I was thrilled to come across this terrific infographic from Pardot that gives you a schedule to manage your social media in just 30 minutes a day!
Social Media
How You Can Build a Social Media Marketing Funnel [INFOGRAPHIC]
Are you frustrated that the time you spend on social media marketing isn’t generating the leads you wanted? One reason you may be having trouble is that you haven’t built a social media marketing funnel to turn your existing customers into your greatest advocates and sales people. As Quicksprout shows in an excellent infographic below, the key is to turn the traditional marketing funnel on its head.
Here are some fascinating stats that Quicksprout compiled:
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►92% of consumers trust word of mouth above all advertising
►70% chose online customer reviews as the second most trusted source
►68% of consumers are more likely to buy if they hear about a product on Twitter or via email
See the full infographic here:
How to Become a LinkedIn Jedi Master [INFOGRAPHIC]
This post should have come out 10 days ago on Star Wars Day – You know, “May the 4th be with you! 🙂 — but I didn’t see it until this week. The clever concept by Gryffin includes some important points for using LinkedIn for your business. Here are a few that caught my eye:
►LinkedIn can send 4x as many visitors to your company website than Twitter or Facebook
►Marketers who build out additional company information on their company page tend to have 2x as many followers
►41 percent of LinkedIn users come from mobile devices.
My Writing Process Blog Tour
This article is a bit of a departure from the tips and strategies on social media marketing and search engine optimization you normally find here. I was invited by a good friend, Wendy Pitts Reeves, to take part in this blog tour which explores the writing process. I met Wendy at a Spark & Hustle conference a couple of years ago. She was so excited because she had just come up with a new direction for her coaching business. That seed of an idea eventually became “Secret Adventures for Courageous Women.” You can read her blog tour article here.
16 DIY Social Media Management Tools [INFOGRAPHIC]
Many small business owners and entrepreneurs struggle with social media management. When you’re trying to maintain an active presence on multiple social networking sites, it can be stressful, especially if you don’t have help. There are plenty of tools out there if you want to manage things on your own. But it also gets time-consuming trying to figure out which service is best for your company.
Socially Stacked has made the process a little bit easier. The company put together an infographic that presents 16 tools to help you manage social media marketing. The tools are divided into 3 categories: social messaging & scheduling, analytics and social landing pages.
OPPRTUNITY Knocks for LinkedIn Users
A colleague of mine complained recently that he didn’t think LinkedIn was useful for generating leads. Maybe you’ve felt the same way. Just imagine how your business would change if you started getting leads from fellow LinkedIn users delivered straight to your email inbox.
You can if you sign up for an account with OPPRTUNITY. (And no, I did not mispell the word “opportunity.”) How does it work? You log in with your LinkedIn account* (or sign up using your email address) and OPPRTUNITY grabs what it needs to create your account including location, image, etc. Then, you choose one of three reasons why you’re using the service: to secure leads, to find job opportunities or job candidates. The answer will determine what opportunites the service sends your way.
How to Save LinkedIn Company Page Recommendations
Changes are on the way for your LinkedIn Company Page. Recommendations will be disappearing on April 14th, when LinkedIn discontinues the Products & Services tab from company pages. If you’d like to save those recommendations, you have two options.
#1 – You can copy and paste them into a document file. Be mindful though, if you want to use the recommendations in promotional or marketing materials, you should ask permission from the individual who made the recommendation.
#2 – You can also request a copy of the recommendations that were present on your LinkedIn Company Page as of March 4, 2014. LinkedIn says the recommendations will be available through Customer Support until Friday, May 30, 2014.
The 30 Minute Plan for Getting More Clients
Small business owners and solopreneurs in particular, rarely have a moment to spare in their workday. But if getting more clients is a priority for you – and it certainly should be if you want to grow your business, you have to make time for marketing. But just how much time is the big question.
How does 30 minutes a day grab you?
Here is a formula you can follow Monday through Friday that is almost guaranteed to get you more business. (Notice I said, “almost.”) Sorry to disappoint you, but I cannot guarantee that you’ll get more clients. I can only guarantee that if you follow this strategy, you’re bound to be more successful than you are right now.
It doesn’t matter what time of day you set aside 30 minutes for marketing. Ideally, it should be at the start of your day. That way, once you’re finished, you can relax and get on with the rest of your tasks. But if you’d rather set aside 30 minutes at the end your workday, that’s fine too. The key to success is to be consistent. Experts say it takes 30 days to establish a habit. This 30 minute marketing plan should become a habit if you want to get the most benefit from it.
5 Essential Apps for Curating Content from Your Smartphone
Content curation is an essential aspect of social media marketing. Whether you focus on one social network or many, one thing is certain: you need a lot of content. What you don’t have—or at least I don’t—is a lot of time. The good news is that you don’t need much time when you use a few minutes here and there for curating content from your smartphone. Here are my top five apps for content curation.
1. Pocket – This app is an absolute lifesaver when paired with the browser extensions. When you read an interesting article or blog post on your
10 Quick LinkedIn Marketing Tips
When was the last time you visited LinkedIn? If it’s been a while, you should take another look at the social networking site, especially if you sell products or services to other businesses. I’ve been getting some good leads there lately, so I thought I’d share some LinkedIn marketing tips to help you get better results.
Create a keyword-rich profile headline – The space underneath your name on a LinkedIn profile is prime real estate. Use it to your advantage by using keywords that describe what you do and who your target audience is. If you have room, include a call-to-action!
Create a profile summary that sells – Long gone are the days of displaying your resume in the LinkedIn summary. Use this space to communicate WHY your prospects should do business with you. This can even be the “elevator speech” you give at in-person networking events.