Business Lessons

Follow Your Heart, Not the Crowd in Business

follow your heart not the crowd

Remember when you were a teenager and you faced enormous peer pressure to “fit in” with everybody else?

One thing I’ve learned over the last decade in business is that peer pressure isn’t just for teens. Entrepreneurs often succumb to that too. It just looks a little different.

It’s jumping on the bandwagon of the latest, greatest marketing technique.

It’s creating a presence on Instagram because all the “experts” say it’s the place to be if you want to earn 6-figures!

It’s signing up for every Facebook challenge that comes along.

It’s attending every marketing conference, and then buying one (or more!) programs being sold at the event.

Sound familiar?

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5 Ways You Can Use Freelancers to Boost Your Small Business

boost your business with freelancers

By Courtney Rosenfeld

As a small business owner, you’re no stranger to hard work. While putting in this effort is essential to the success of your small business, doing it all on your own isn’t sustainable. Too much stress and an overburdened schedule can quickly lead to professional burnout, but there is a simple way to prevent these problems: hire freelancers. Wondering how freelancers can boost your productivity and increase profits for your startup? If so, keep reading to learn about five areas where using freelancers makes sense for small businesses.

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How Small Businesses Can Prevent & Recover from Data Loss

data lossBy Lucy Reed

Your data is what allows you to succeed as a business. However, if you’re like a lot of small business owners, you’re not taking the right steps to protect against data loss. According to Small Business Trends, 58 percent of small businesses are ill-prepared for data loss.

5 Reasons Your Business Could Lose Data

You might think data loss is something only big businesses need to worry about. After all, who would target your small business with a cyberattack? Not only are small businesses targeted by cyber attacks at an alarming frequency (according to USA Today, 61 percent of breaches in 2016 hit small businesses), but there are other ways your business could suffer a data loss:

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