Importance of Retargeting as a Marketing Strategy for Businesses

retargeting

The primary goal of all marketing campaigns is always to make sales. In this article, we will talk about retargeting and its importance as a marketing strategy.

Retargeting is and has always been a great marketing strategy for businesses. Still, with the introduction of newer technologies, such as cookies and third-party software which allow visitors’ segmentation, it has now become a core marketing tool for the advancement of businesses. 

Too often, marketers have ignored this strategy, as the statistics show, which reveals that only about 33% of marketers make use of retargeting to get new leads. Businesses invest a lot of resources in generating new leads without thinking about how to retain them. Statistics done by researchers have shown that only 2% of visitors make a purchase on their first visit to a website or store, but more than 70% are likely to convert to sales when retargeted.

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[INFOGRAPHIC] Why it Pays to be Emotional In Your Marketing

emotional marketing

We all know the adage, people do business with people they know, like and trust. Of those three items, likeability and trust are paramount for making a sale. It goes without saying that you should be knowledgable about whatever product or service you’re selling. So how do you get people to like and trust you? Two words: Emotional Marketing.

People want to know you care about them, that you’re not just a number on a sales report. People like to feel valued and respected. It’s human nature. That means the messages you share with them should come from the heart. Don’t be afraid to be vulnerable. Admit when you make a mistake. Get real with people. Be sincere. It will pay off when you do.

SocialMediaToday.com shared an infographic that emphasizes the importance of engaging in emotional marketing, especially if you’re in the B2B space. Here are some compelling statistics that bear this out:

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3 Good Reasons Why It’s Smart To Update Your Website

update your website

Do you update your website regularly? If not, you could lose out on business because your prices or product offerings are outdated. Let me tell you a story to illustrate the risk you take in letting things slide on your site for too long.

My husband and I recently listened to the audiobook, “The Startup of You” by Reid Hoffman and Ben Casnocha. My husband was interested in this book because it offers advice on how to accelerate your career by managing it as if it were a start-up business.

Since Reid Hoffman is LinkedIn’s co-founder, it came as no surprise to me that the book offered strategies on how to use LinkedIn to build your network for career advancement. The authors mentioned that more resources could be found on the Startup of You website, so once I finished the book, I made a beeline for the site to see what else I could learn.

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How to be a Local Hero on Google

Local SEO

Local SEO has become something of a buzzword over the last couple of years. And that’s not surprising. After all, there is little point in your local grocer ranking in first place in a national search – she needs locals to support her business after all.

SEO experts agree that it makes a lot more sense to focus on local SEO, especially as technology advances. Search engines are able to pinpoint a user’s location and show her relevant results in the same area. Technology is also changing the way we perform searches.

Voice search is already firmly establishing itself. Virtual assistants like Siri and Cortana are getting better at understanding what we say and are delivering more accurate results overall. This, of course, means that we have to change the way we run SEO campaigns.

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