Importance of Retargeting as a Marketing Strategy for Businesses

retargeting

The primary goal of all marketing campaigns is always to make sales. In this article, we will talk about retargeting and its importance as a marketing strategy.

Retargeting is and has always been a great marketing strategy for businesses. Still, with the introduction of newer technologies, such as cookies and third-party software which allow visitors’ segmentation, it has now become a core marketing tool for the advancement of businesses. 

Too often, marketers have ignored this strategy, as the statistics show, which reveals that only about 33% of marketers make use of retargeting to get new leads. Businesses invest a lot of resources in generating new leads without thinking about how to retain them. Statistics done by researchers have shown that only 2% of visitors make a purchase on their first visit to a website or store, but more than 70% are likely to convert to sales when retargeted.

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[CASE STUDY] LinkedIn Profile Makeover

linkedin profile makeover

When is the last time you updated your LinkedIn™ profile? It’s important for business owners to keep their profiles up-to-date so prospects, referral partners and joint venture partners can see whether it’s worthwhile to connect.

If you’re an employee, it’s also important to keep your profile updated, because in today’s economy, you never know when you’re going to be out of a job.

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[INFOGRAPHIC] Why it Pays to be Emotional In Your Marketing

emotional marketing

We all know the adage, people do business with people they know, like and trust. Of those three items, likeability and trust are paramount for making a sale. It goes without saying that you should be knowledgable about whatever product or service you’re selling. So how do you get people to like and trust you? Two words: Emotional Marketing.

People want to know you care about them, that you’re not just a number on a sales report. People like to feel valued and respected. It’s human nature. That means the messages you share with them should come from the heart. Don’t be afraid to be vulnerable. Admit when you make a mistake. Get real with people. Be sincere. It will pay off when you do.

SocialMediaToday.com shared an infographic that emphasizes the importance of engaging in emotional marketing, especially if you’re in the B2B space. Here are some compelling statistics that bear this out:

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