Writing from the Heart with Gloria Coppola

Gloria Coppola

https://media.blubrry.com/write_sell_succeed/mc.blubrry.com/write_sell_succeed/GC_interview.mp3?awCollectionId=34987&awEpisodeId=6780346&aw_0_azn.pgenre=General&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=US&aw_0_azn.planguage=en-us&aw_0_cnt.rss=https%3A%2F%2Fgloriarand.com%2Ffeed%2Fpodcast%2FPodcast: Play in new window | DownloadSubscribe: Apple Podcasts | …

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Importance of Retargeting as a Marketing Strategy for Businesses

retargeting

The primary goal of all marketing campaigns is always to make sales. In this article, we will talk about retargeting and its importance as a marketing strategy.

Retargeting is and has always been a great marketing strategy for businesses. Still, with the introduction of newer technologies, such as cookies and third-party software which allow visitors’ segmentation, it has now become a core marketing tool for the advancement of businesses. 

Too often, marketers have ignored this strategy, as the statistics show, which reveals that only about 33% of marketers make use of retargeting to get new leads. Businesses invest a lot of resources in generating new leads without thinking about how to retain them. Statistics done by researchers have shown that only 2% of visitors make a purchase on their first visit to a website or store, but more than 70% are likely to convert to sales when retargeted.

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[CASE STUDY] LinkedIn Profile Makeover

linkedin profile makeover

When is the last time you updated your LinkedIn™ profile? It’s important for business owners to keep their profiles up-to-date so prospects, referral partners and joint venture partners can see whether it’s worthwhile to connect.

If you’re an employee, it’s also important to keep your profile updated, because in today’s economy, you never know when you’re going to be out of a job.

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