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How to Repurpose Content in 5 Easy Steps [INFOGRAPHIC]

repurpose content One reason small business owners have trouble keeping up with social media is that they have trouble coming up with new content to share. The secret to successful social media and content marketing is repurposing! That is… taking the content you’ve already created and turning it into a different type of content that can be shared on social networking sites.

This infographic from Blue Crow Studio illustrates five easy steps you can take to repurpose your content:

1. Write: Create an original, concise and compelling article with actionable tips, and then spread the message by publishing it.

2. Blog: Your content should be published as a blog article first, since this is the hub of your social media strategy. Every time you share this content, traffic should be directed back to your website and company blog.

3. Distribute through social media channels: Share the blog post via social media channels (i.e. Twitter, Facebook, etc.) in order to draw in your audience.

4. Repurpose the message: Transform your original content into a new podcast, YouTube video, SlideShare presentation, etc.

5. Repeat: Start the process all overa again from step 1; the beauty of implementing this 5-step process is that you can simply delegate steps 2 to 5 to your assistant or marketing team once your original content is written.

What’s your favorite way to repurpose content? Please share your suggestions in the comments below.

Repurpose Your Content

About the Author
Gloria Grace Rand is an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop the clarity and confidence to express their unique voice online and off.

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