Does your business have a Google+ presence? If not, you may want to start one. Since it’s getting near impossible to reach Facebook fans without paying for ads, Google+ presents an opportunity for businesses to actively engage their target audience.
According to Social Media Examiner’s Social Media Marketing Industry Report 2014, Google+ is the social network marketers want to learn most about. 54% of marketers currently use Google+, 65% want to learn more about it and 61% are preparing to increase their activities on the site this year.
In order to generate leads from Google+, you must first learn how to grow your audience. Digital Information World has compiled an infographic with some useful tips to help you increase Google+ engagement. Here are some highlights:
►Google+ refers the most high quality traffic: 2.45 pages per visit
►Google+ generates nearly as much engagement per followers as Facebook, and nearly twice as much as Twitter
►80% of your Google+ posts should be entertaining and educational
**Note: As of April, 2019, Google shut down Google+ for consumer (personal) accounts. It’s only available for G Suite accounts.
Hi Gloria,
This is some very useful information.
Most of us don’t take the time to fill our profiles out completely (and I’m not just talking about Google + profiles).
There is a lot of strategic information in this infographic that, if applied, will help anyone using G+ (and other social media platforms) to make the time they spend on social media very profitable (if they use it consistently).
Thanks for bringing this to our attentions!
You’re welcome, Joe!