Does your business have a Google+ presence? If not, you may want to start one. Since it’s getting near impossible to reach Facebook fans without paying for ads, Google+ presents an opportunity for businesses to actively engage their target audience.
According to Social Media Examiner’s Social Media Marketing Industry Report 2014, Google+ is the social network marketers want to learn most about. 54% of marketers currently use Google+, 65% want to learn more about it and 61% are preparing to increase their activities on the site this year.
In order to generate leads from Google+, you must first learn how to grow your audience. Digital Information World has compiled an infographic with some useful tips to help you increase Google+ engagement. Here are some highlights:
►Google+ refers the most high quality traffic: 2.45 pages per visit
►Google+ generates nearly as much engagement per followers as Facebook, and nearly twice as much as Twitter
►80% of your Google+ posts should be entertaining and educational
**Note: As of April, 2019, Google shut down Google+ for consumer (personal) accounts. It’s only available for G Suite accounts.