Would you like to get media attention for your business? You can subscribe to Help a Reporter and respond to reporter queries. But you may be competing against tens if not hundreds of responses, depending on the nature of the request.
There is a way to be more proactive about getting media attention… with Twitter.
Here’s how it works:
Since it’s pretty tough to get national media exposure, start with your local market first. Most local TV stations have a morning show that needs guests. You could be that guest! Don’t neglect print journalists either, such as for your local newspaper or business magazine. Before you call and make your pitch, though, you’ve got to do your homework. That’s where Twitter comes into play.
How to “Selectively” Stalk Local Reporters
1. Search on Twitter for local reporters, follow them and put them into a list.
2. Every day, spend a few minutes reading their tweets and then strike up a conversation.
3. Spend time reading the reporters’ articles and watching their reports on TV. It’s important to be familiar with the type of story they cover, so that you can craft your story idea to match their needs.
TIP: For best results, your story idea should play off current events, or be something that appeals to the viewer/reader’s heart or wallet.
Once you’ve spent some time getting to know the subjects your media contact covers, and you’ve engaged in some Twitter conversations, you make a pitch to them. If you’ve been sharing helpful information in the past, the reporter will be more receptive to your ideas.
For more tips on getting media attention for your business, sign up now for my free telesummit, Shortcut to Success: Expert Secrets to help YOU quickly and easily grow your business in record time. The telesummit runs now through Thursday, June 12. Once you’re registered, you’ll have access to an interview with Coach Jenn Lee, who shared her tips for successfully pitching the media. Visit this website for more information: shortcuttosuccesstelesummit.com
