If you want to reach more fans on Facebook, it’s extremely difficult to do so unless you pay to play. For the average small business owner, this is where the trouble begins. Unless you’re already expert at buying PPC ads on Google, you may get confused about what type of ad to place for best results.
Facebook has a pretty detailed ads guide to help you understand how to use their platform effectively.
But advertising technology company Nanigans has put together an infographic featuring a comprehensive Facebook advertising glossary of terms. You can learn the difference between advertising bid terms like CPC, CPM and oCPM. And you’ll also learn when to use a particular bid term to achieve a particular result. For instance, why CPM is good to use when you want to drive Facebook traffic to your website.
Many small business owners and entrepreneurs struggle with social media. They don’t know what to post. They don’t know how much time to spend on it. And they don’t know how to deal with negative comments.
Linkedin can be a terrific lead generating tool for B2B companies, in particular. But many business professionals still have no clue how to use the social networking site properly to attract clients or find a job. Too many treat it the same as Facebook or Twitter. But there is a different vibe on LinkedIn. It’s more “professional.” Think cocktail party, not tailgating party. The tone is set right at the beginning with your profile. It carries through in the posts you share, and the conversations that take place in groups.
A battle royale may be brewing between two internet juggernauts over video. Facebook said it is introducing new YouTube-like features in an apparent effort to capture more of the video market.
Last week, I shared a video tutorial on 
One of the social media marketing tools I get asked about the most from clients and prospects is . This scheduling and social media monitoring program is a great asset to any small business owner or entrepreneur who wants to manage their social media presence. It’s not too difficult to use, but like anything, there is a learning curve involved. I decided to put together a video tutorial on how to use Hootsuite, starting with how to add social networks and streams to the dashboard. Watch the video below for details. Next week, I’ll share another video with tips on how to use Hootsuite’s scheduling feature.
How many social media platforms do you use on a daily basis? If it’s more than three, I can just about guarantee that you’re probably getting confused about how to manage the images on these sites.
If you’re over 30, you may not have heard of Snapchat. I’m certainly in that age category, (darnnit!), but I learned about Snapchat from my 21-year-old daughter who has used it to talk with friends. This direct messaging app has been around since 2011, but it’s only been in the past year that marketers have started getting on board, thanks to Snapchat’s amazing growth. The company has 30 million users, most of whom are between 18 and 25 years old.