As 2014 comes to a close, it’s a good time to review the state of social media, so you can make plans to adjust your marketing in 2015.
Some of the key findings from a new infographic put together by Didit.com include:
Still looking for that last-minute holiday gift? Here are some of my favorite business books that would make a worthy present for your favorite small business owner or entrepreneur. The selections offer marketing advice, and tips on how to grow your business, make it profitable, and become financially successful.
I’ve read each one of these books, and can attest to their value. If you have any other suggestions, please add them in the comments below! Happy Holidays!
Have you launched a new Facebook Page? Are you struggling …
The holiday shopping season is well underway, with “Black Friday” sales already appearing even though it’s only Wednesday! I’ve been getting inundated with emails today from retailers and other small businesses touting their deals.
Marketers also plan to use social media this holiday season. If you’re one of them, here are a few key points to keep in mind from ShortStack regarding your holiday campaign:
Did you know? LinkedIn has over 300 million users. And the social networking site is adding new LinkedIn users at a rate of two per second.
Incredible, right?
If you’re struggling to generate leads and sales from this social networking platform, help is on the way.
On Thursday, November 20th, I will be leading a brand new free webinar on how to make money on LinkedIn.
Finally, you’ll discover the 3 Massive Mistakes LinkedIn Users Make that Keep You from Attracting Your Ideal Clients… and How to Avoid Them.
Think blogging is a waste of time for your small business?
Think again!
I recently helped an Orlando landscape lighting company boost the total monthly page views for its website, an average of 39% percent over a 6 month period through regular blogging.
Elegant Custom Images contacted me in 2012 because the company wasn’t getting many phone calls or leads for its landscape lighting services. The company relied heavily on its website as a marketing tool, but the site wasn’t consistently ranking on page one of search results for local keywords.
Do you know how long a post should be on Twitter? You’re probably saying 140 characters, right?
Wrong!
It’s true that a tweet must be no longer than 140 characters. But that doesn’t mean 140 characters is the perfect length. Far from it. By the time you add in a URL, or a “Please Retweet” command, the core message of your tweet should be no more than 71-100 characters in length.
That’s just one of the findings from an infographic put together by SumAll and Buffer. The infographic lists the perfect length for posts and videos on social media to encourage engagement. And after all, that’s why anyone is on social media, especially business owners. It’s to engage with followers and ultimately, turn them into customers.
One of the strategies I recommend that small business owners take advantage of is social media automation. Let’s face it. Social media can be a huge time-sucker. If you’re a solopreneuer, especially, you don’t have hours to spend every day monitoring and posting on Facebook, Twitter, LinkedIn, etc. The solution is to automate your social media marketing.
BUT… I don’t mean you should automate everything. There are specific do’s and don’ts when it comes to scheduling posts on social networking sites. This infographic from UK insurance company, Insurance Octopus (love that name!) spells out the things you should and should NOT automate on social media.
If you’re not actively taking advantage of the connections you’re making on LinkedIn, you’re missing out on a golden opportunity to generate sales for your business.
Of course, there is an art to turning those connections into potential customers. You wouldn’t (or shouldn’t!) walk up to someone in a networking meeting and ask them to buy your product/service right off the bat. You have to establish some rapport and get to know the person first. It’s the same on LinkedIn. This infographic shares 4 steps to take to turn those LinkedIn “cold calls” into warm leads: