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The Perfect Length for Social Media [INFOGRAPHIC]

Do you know how long a post should be on Twitter? You’re probably saying 140 characters, right?


internet zooIt’s true that a tweet must be no longer than 140 characters. But that doesn’t mean 140 characters is the perfect length. Far from it. By the time you add in a URL, or a “Please Retweet” command, the core message of your tweet should be no more than 71-100 characters in length.

That’s just one of the findings from an infographic put together by SumAll and Buffer. The infographic lists the perfect length for posts and videos on social media to encourage engagement. And after all, that’s why anyone is on social media, especially business owners. It’s to engage with followers and ultimately, turn them into customers.

You’ll find plenty of debate online about how long a Facebook post should be to get likes, comments and shares. But SumAll and Buffer have the data to back it up. If you’re not familiar with these companies, SumAll
markets a social media analytics and business dashboard, while Buffer is a social media management platform.

Of course, every company is different, and every audience is different. I recommend that you try these suggestions, but if you don’t see success with them, feel free to experiment. Some people post very long status updates on Facebook and have good results. It just depends on your industry and your followers.

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

2 thoughts on “The Perfect Length for Social Media [INFOGRAPHIC]”

  1. Very informative article. Learned a few things I didn’t realize are key in social media posting.


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