Social Media

Why Customers Post Product Reviews on Social Media Sites [INFOGRAPHIC]

online reviews on social media sitesEver wonder what prompts customers to post product reviews on social media sites? It’s worthwhile understanding this behavior because online reviews benefit your business in a number of ways.

First, they provide social proof for prospects considering whether to buy your products or services. Second, social mentions help with local SEO. Google Maps features reviews prominently, and returns the highest-rated businesses for a particular search query. Highly rated businesses also show up first when you’re searching Google on your mobile device.

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How to Schedule Posts on Facebook Business Pages

Schedule posts on Facebook

Schedule posts on Facebook If you’re in need of a social media management tool, I believe Hootsuite is a great choice, since it’s affordable and easy to use. But if Facebook is your only social media platform, you don’t need a third party app. You can schedule posts on Facebook business pages, right from the timeline.

Facebook has had this availability for some time, but they recently introduced a new feature. Now you can see how your scheduled post will look on a mobile device in addition to the desktop. Follow the instructions below to start using Facebook’s scheduling feature.

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Developing Your Instagram Strategy [INFOGRAPHIC]

Develop Instagram Strategy

Develop Instagram StrategyDo you have an Instagram strategy for your business? Just like any other social network site, it’s important to have a plan in mind. If not, you’re just wasting precious time and energy that could be better spent elsewhere. Instagram is a viable platform for just about any business. With over 300 million active users, Instagram’s engagement rate is 15 times higher than Facebook, Twitter, and Google+.

Salesforce Canada devised an infographic that shares more stats about Instagram, along with some tips on how to use the site as a marketing tool.

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How to Promote Events with Social Media [INFOGRAPHIC]

social media events Planning a live event like a workshop or telesummit to promote your small business? Social media marketing can help you get people registered. But that doesn’t mean you simply send out a few tweets the week before the event. If you want the room filled, you have to start your work early. And you need a plan in place.

When I hosted my Internet Marketing Success Summit in Orlando, Florida last October, I started promoting the event in August. That’s one of the lessons included in this helpful infographic from Gryffin Media. As you’ll see below, there is a specific timeline with different tactics to employ, such as writing blog articles, placing ads on Facebook, engaging in contests and more.

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6 Reasons You Should Attend Social Media Marketing World

SMMW

social media marketing world By Jennifer Ballard

Are you wondering which marketing conferences you should attend?

Have you heard others talking about Social Media Marketing World, but you’re not sure if it’s right for you?

If you seek advanced social media knowledge, want to network with marketers just like you and you find San Diego, California an appealing springtime destination, then keep reading.

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The Science of Gratitude

gratitude

gratitudeSince Valentine’s Day is tomorrow, this is a perfect time for to me to express my appreciation for YOU – the readers of this blog. I am so grateful that you take time out of your busy day to read these articles. And for those of you who have taken time to comment – WOW! You are doubly blessed! 🙂

I received the following video in my inbox today from Darren Hardy, who sends out daily mentoring messages. (You can register for your own daily messages here. I highly recommend them.) I hope you enjoy this video on the Science of Gratitude. Be warned – if you’re a sentimental softie like me, you might just get all misty-eyed! 🙂

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How to Protect Your Privacy on Social Media – New Webinar

Social Media Privacy Social media is a great marketing tool for small business owners. But it can also be a risky place when it comes to protecting your privacy.

Did you know that 81 percent of Internet-initiated crime involves social networking sites, in particular Facebook and Twitter? There is a way to use social media and be safe about it. You can learn how in my new webinar called Social Media Safety: Avoid the 3 Common Mistakes that Put You and Your Loved Ones at Risk.

During this free webinar on Thursday, February 12th, you’ll discover…

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Time Management Tips for Social Media [INFOGRAPHIC]

time management tips

time management tips When it comes to social media marketing, one thing small business owners struggle with is time management. Tips and strategies are what people ask me for the most. I understand the struggle There are so many options for social networking today. Social media was hard enough to manage when it was just Facebook, Twitter and LinkedIn to worry about. But now, there’s Google+, Pinterest, Instagram… not to mention YouTube, SnapChat, etc.

Here’s my first piece of advice: Pick one social media platform to start. Then, make sure it’s a platform that your prospects and customers use! For instance, LinkedIn is great for B2B companies. But if your business is more visual, like a travel agency, then by all means, use Pinterest or Instagram.

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How to Track Instagram Analytics with Iconosquare

Instagram IconosquareIt’s official. Instagram is the fastest growing social media site, with 300 million accounts. The Pew Research Internet Project says Instagram’s user base grew by 9 percent in 2014, with U.S. adults making up 26 percent.

I plan to be a lot more active on Instagram in 2015. One of the tools I’ve recently discovered to help me fine tune my presence and track Instagram analytics is Iconosquare. After using it for just a couple of days, I have to say, I LOVE IT!!!

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