It’s official. Instagram is the fastest growing social media site, with 300 million accounts. The Pew Research Internet Project says Instagram’s user base grew by 9 percent in 2014, with U.S. adults making up 26 percent.
I plan to be a lot more active on Instagram in 2015. One of the tools I’ve recently discovered to help me fine tune my presence and track Instagram analytics is Iconosquare. After using it for just a couple of days, I have to say, I LOVE IT!!!
This free tool offers a lot of useful information to help you track your performance on Instagram. You can see at a glance how many likes and comments your posts have received, how many followers you have in total, and how many new followers you’ve gained over the last seven days.
It also gives you a rolling month analysis so you can see what your most popular posts were. When you can see what media does well, you can make plans to do more of the same in the future. As you can see below, a video marketing tip I posted is my most popular so far. That tells me that I need to share more tips in the future.
Iconosquare also lets you know which filter and hashtag you’ve used the most. And it will show you when is the best time for you to post, based on past engagement. From the graphic below, it looks like Wednesday mornings are my best time, followed by Tuesday afternoon and Saturday evening.
Another terrific feature is called Tag Impact. It shows which tags you use most often. And then you can compare them with the most popular tags. Top tags get searched often, so you can try using them (when relevant).
If you’re working on a desktop computer, you can go to Iconosquare and track the latest comments on your posts. You can reply right on your computer without having to pull out your phone and load the Instagram app. (This is a feature I like, since I’m on my computer more hours of the day than I am on my smartphone!)
The tool has a bunch more features including the ability to add an Instagram app to your Facebook page, create a profile cover using your latest 50 Instagram photos. It also has a paid service that will help you create a photo or video contest for Instagram.
What tool do you use to check Instagram analytics? Share it in the comments below.