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Why Customers Post Product Reviews on Social Media Sites [INFOGRAPHIC]

online reviews on social media sitesEver wonder what prompts customers to post product reviews on social media sites? It’s worthwhile understanding this behavior because online reviews benefit your business in a number of ways.

First, they provide social proof for prospects considering whether to buy your products or services. Second, social mentions help with local SEO. Google Maps features reviews prominently, and returns the highest-rated businesses for a particular search query. Highly rated businesses also show up first when you’re searching Google on your mobile device.

Social Media Link surveyed 24,000 active social media users about why they post reviews and compiled the results in an infographic. You might think most people write product reviews to share a bad experience. That is the case with 71% of those surveyed. But the vast majority of those surveyed – 93 percent – write reviews to share a positive experience with a brand. That should be a strong incentive for your business to provide high quality products/services and deliver excellent customer service.

Here are some of the other survey findings:

    • Facebook is the most trusted platform for sharing reviews, followed by Pinterest
    • 77 percent of people need to see fewer than 10 reviews to make a purchase decision
    • 20 percent only need to see one review from a close family member or friend to buy

View the full infographic below:


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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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