Ever wonder what prompts customers to post product reviews on social media sites? It’s worthwhile understanding this behavior because online reviews benefit your business in a number of ways.
First, they provide social proof for prospects considering whether to buy your products or services. Second, social mentions help with local SEO. Google Maps features reviews prominently, and returns the highest-rated businesses for a particular search query. Highly rated businesses also show up first when you’re searching Google on your mobile device.
Social Media Link surveyed 24,000 active social media users about why they post reviews and compiled the results in an infographic. You might think most people write product reviews to share a bad experience. That is the case with 71% of those surveyed. But the vast majority of those surveyed – 93 percent – write reviews to share a positive experience with a brand. That should be a strong incentive for your business to provide high quality products/services and deliver excellent customer service.
Here are some of the other survey findings:
- Facebook is the most trusted platform for sharing reviews, followed by Pinterest
- 77 percent of people need to see fewer than 10 reviews to make a purchase decision
- 20 percent only need to see one review from a close family member or friend to buy
View the full infographic below:
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