Social Media

8 Common Social Media Marketing Mistakes [INFOGRAPHIC]

social media mistakesHaving trouble getting engagement, leads and sales from your social media marketing? Don’t feel bad. Many small business owners and entrepreneurs are in the same boat. It’s no wonder, really. Social media evolves and changes all the time. It’s very difficult to keep up with, unless social media is the only thing you do all day!

The good folks at Digital Marketing Philippines has put together an infographic highlighting the 8 most common social media marketing mistakes and how to AVOID them.

Here are a few noteworthy goofs to be conscious of:

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How to Manage Facebook Page Notifications

Facebook notificationsManaging a Facebook page involves more than just posting status updates, photos and videos. It also means responding to comments by your followers in a timely fashion. Engagement is the name of the game to convert casual followers into raving clients!

To make sure you’re not missing out on any comments to your page, check your Facebook Page notifications status. If you haven’t done so lately, Facebook may clue you in the next time you visit your timeline.

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Create Blog Content in 4 Easy Steps [Template]

create blog content If you want more leads and sales, it is imperative that you create excellent blog content. And that you do it consistently. Here are a couple of stats that explain why:

      • B2B marketers that use blogs receive 67% more leads than those that do not.
      • 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly. (HubSpot State of Inbound, 2013)

      As a small business owner, you may find it challenging to blog every day. Relax. It’s not necessary to blog every day to get good results. My advice is to shoot for 2-3 times a week. Set up an editorial calendar to plan your topics. And set aside time each week to write your articles.

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      Demographics of Top Social Networking Sites [INFOGRAPHIC]

      demographics of top social networking sites Are you struggling to decide where to spend time among the top social networking sites? This can be a challenge for small business owners. Especially if you get caught up in the “shiny object” syndrome. It’s very tempting to start a new presence on the latest craze like Instagram or Snapchat.

      Before you start doing any social media marketing, you need to know who your target audience. And you need to know where they hang out! If your prospects don’t use Instagram, you don’t have to use it for business.

      SproutSocial has developed an awesome infographic that displays demographic information on the most popular social media sites. Take some time to review this chart and see where your prospects are active. That’s the social networking site you need to be active on too.

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      2015 Social Media Image Sizes [INFOGRAPHIC]

      social media image sizes

      social media image sizesImages are an important component of any business’ social media marketing strategy. Adding an image to a blog article, Facebook or Twitter post can help reinforce the point you’re trying to convey. The best social media images are ones that drive engagement – likes, comments and shares – with your fans and followers. The more engagement, the better chance you have of turning those fans into customers.

      The challenge with creating images for social media is that not all images are equal across the different social networking channels. You can’t just create one image and expect it to display properly on Facebook, Google+ or Twitter.

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      8 Reasons Why You Need a Business Blog [INFOGRAPHIC]

      why you need a business blog

      why you need a business blog Every successful social media marketing plan starts with one key ingredient: a business blog. Why? You can share those blog articles across different social media channels such as Facebook or Twitter. And you can repurpose blog articles into videos or audios for a podcast. Sharing that content enables your blog to become a powerful lead generator for your business.

      Lead generation is just one of the reasons why 81 percent of small business owners believe blogging is a critical business process, according to Hubspot’s Inbound Marketing Report. Blogging has many other benefits for your business. An infographic from CJG Digital Marketing highlights several reasons why you should blog including:

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      Top 3 Ways to Boost Facebook Reach without Paying for Ads

      boost facebook reach

      boost facebook reach Are you struggling to get your Facebook posts seen by your fans? I feel your pain. I’m having the same trouble! But I have found 3 surefire ways to boost Facebook reach organically, so you don’t have to spend money on ads.

      One word of caution. Even though these methods are helpful, ads have their place too. If you are promoting an event like a webinar or running a special deal on a product or service, you should invest in Facebook ads. They work. And you don’t have to spend an arm or a leg either! But that’s an article for another day. 🙂

      Here are my 3 favorite ways to boost Facebook reach, in order of effectiveness.

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      Why the New LinkedIn Home Page is Driving Me Crazy!

      LinkedIn home page confusion

      LinkedIn home page confusion I’ve been using LinkedIn for five years now. In that time, they’ve made quite a few changes. Some good. Some bad.

      In the good column: Allowing users to add video and presentations from Slideshare to your profile.

      In the bad column: Eliminating events

      The latest change seemed great at first – LinkedIn streamlined its home page to make it easy to keep track of your latest activity, including who viewed your profile, and how your profile has ranked in the last 30 days. It also made it easy to share an update, upload a photo, and publish a post, as you can see below.

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      Why Brands Lose Social Media Followers [INFOGRAPHIC]

      unfollow on social media

      social media followersHave you noticed a dropoff in your Twitter followers? Ever wonder why someone stops liking your Facebook page?

      You shouldn’t be concerned if a handful of people stop liking your brand. But if you start losing a significant number of social media followers, it’s time to worry. It means you’re not connecting with your fan base anymore. The fewer connections you have, the more difficult it will be to convert those fans into customers for your business.

      BuzzStream and Fractl surveyed more than 900 people to find out their reasons why they stop following brands on social media. Here is what they discovered:

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