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How to Build an Editorial Calendar

Last week, I shared some reasons why an editorial calendar is so helpful for content marketing. In this post, I’m going to give you some tips on how to go about building an editorial calendar.

You can use whatever format is most useful to you. An Excel spreadsheet works well. Google calendar too. Or you can use a template from Google Drive, as I explain in the video below:

Editorial Calendar

Whatever format you use, there are a few common elements that should be included such as:

  • topic
  • category
  • links/resources
  • photo
  • author(s)
  • expected publish date
  • status
  • publish date

You can always tweak the calendar to suit your company’s specific editorial needs.If you’d like a headstart creaitng a calendar, here is a sample editorial calendar  that you can download now: Sample Editorial Calendar

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About the Author
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.

Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."

Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.

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