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How to Build an Editorial Calendar

Last week, I shared some reasons why an editorial calendar is so helpful for content marketing. In this post, I’m going to give you some tips on how to go about building an editorial calendar.

You can use whatever format is most useful to you. An Excel spreadsheet works well. Google calendar too. Or you can use a template from Google Drive, as I explain in the video below:

Editorial Calendar

Whatever format you use, there are a few common elements that should be included such as:

  • topic
  • category
  • links/resources
  • photo
  • author(s)
  • expected publish date
  • status
  • publish date

You can always tweak the calendar to suit your company’s specific editorial needs.If you’d like a headstart creaitng a calendar, here is a sample editorial calendar  that you can download now: Sample Editorial Calendar

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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