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How to Build an Editorial Calendar

Last week, I shared some reasons why an editorial calendar is so helpful for content marketing. In this post, I’m going to give you some tips on how to go about building an editorial calendar.

You can use whatever format is most useful to you. An Excel spreadsheet works well. Google calendar too. Or you can use a template from Google Drive, as I explain in the video below:

Editorial Calendar

Whatever format you use, there are a few common elements that should be included such as:

  • topic
  • category
  • links/resources
  • photo
  • author(s)
  • expected publish date
  • status
  • publish date

You can always tweak the calendar to suit your company’s specific editorial needs.If you’d like a headstart creaitng a calendar, here is a sample editorial calendar  that you can download now: Sample Editorial Calendar

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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