How to Promote Your Facebook Page in a Group

Promote Your Facebook Page I got an email from a Quora user today who wanted to know how to promote your Facebook page in a group without seeming spammy or ineffective. It was a good question, and one I’m sure others have asked, which is why I thought I’d answer it here in my blog.

I logged into Quora (which is a great place to find ideas for your blog, by the way!), and discovered a Quora user named Jennifer Ellis had beaten me to the punch with the answer I was going to give.

Seek Permission before Promoting Your Facebook Page in a Group

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Survey Says Social Video is a Must-Have for Small Business [INFOGRAPHIC]

social video forecastDo you want to distinguish your small business from your competitors, and reach more customers? Social video is the way to go. That’s the finding of a new survey conducted by online video slideshow maker Animoto.

The company surveyed 1,000 professional marketers and 1,000 small business owners and found that the majority of them are embracing the overlap between social media and video.

Key Findings of the Social Video Survey

Read moreSurvey Says Social Video is a Must-Have for Small Business [INFOGRAPHIC]

How to Cope with the Latest News Feed Change from Facebook

Facebook News Feed ChangeFacebook is getting ready to make another news feed change … again!

The social networking site wants to make its content more relevant to users. So Facebook is changing the algorithm to make sure you see more posts from your family and friends.

Sounds great, right?

Yes, unless you’re a business owner with a Facebook page who a) doesn’t get a lot of engagement or b) doesn’t want to spend money on advertising.

Read moreHow to Cope with the Latest News Feed Change from Facebook

Gloria Rand’s Top 10 Blog Posts of 2015

Wow! Another year has come and gone. Can’t believe it. I think my aunt warned me about this when I was a kid. She said when you get older, the years start flying by. And she was right. Oh well…

Since 2016 is upon us, I thought it would be fun to find out what my most popular blog posts were this year. If you happened to miss any of them — shame on you! — Just Kidding! In all seriousness, if you did miss one, just click the link below and check the article out.

The top ten included several articles from 2014. That goes to show you why a blog is better than Facebook when it comes to connecting with prospects. A status update on Facebook has a lifespan of a few minutes. But blog articles live on for years! 🙂

Read moreGloria Rand’s Top 10 Blog Posts of 2015

8 Common Social Media Marketing Mistakes [INFOGRAPHIC]

social media mistakesHaving trouble getting engagement, leads and sales from your social media marketing? Don’t feel bad. Many small business owners and entrepreneurs are in the same boat. It’s no wonder, really. Social media evolves and changes all the time. It’s very difficult to keep up with, unless social media is the only thing you do all day!

The good folks at Digital Marketing Philippines has put together an infographic highlighting the 8 most common social media marketing mistakes and how to AVOID them.

Here are a few noteworthy goofs to be conscious of:

Read more8 Common Social Media Marketing Mistakes [INFOGRAPHIC]