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Survey Says Social Video is a Must-Have for Small Business [INFOGRAPHIC]

social video forecastDo you want to distinguish your small business from your competitors, and reach more customers? Social video is the way to go. That’s the finding of a new survey conducted by online video slideshow maker Animoto.

The company surveyed 1,000 professional marketers and 1,000 small business owners and found that the majority of them are embracing the overlap between social media and video.

Key Findings of the Social Video Survey

        • 60 percent of marketers and more than half of SMB owners (55 percent) say video marketing is a “must-have” to stay relevant.
        • 76.5 percent of professional marketers and SMB owners who have used video marketing said it had a direct impact on their business.
        • Both SMB owners and marketers prefer Facebook for sharing and distributing video content. And they both rate Facebook’s effectiveness at 8X higher than any other social platform.

Animoto compiled its results into an infographic below:

Social Video for small business

About the Author
Gloria Grace Rand is an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop the clarity and confidence to express their unique voice online and off.

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