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Survey Says Social Video is a Must-Have for Small Business [INFOGRAPHIC]

social video forecastDo you want to distinguish your small business from your competitors, and reach more customers? Social video is the way to go. That’s the finding of a new survey conducted by online video slideshow maker Animoto.

The company surveyed 1,000 professional marketers and 1,000 small business owners and found that the majority of them are embracing the overlap between social media and video.

Key Findings of the Social Video Survey

        • 60 percent of marketers and more than half of SMB owners (55 percent) say video marketing is a “must-have” to stay relevant.
        • 76.5 percent of professional marketers and SMB owners who have used video marketing said it had a direct impact on their business.
        • Both SMB owners and marketers prefer Facebook for sharing and distributing video content. And they both rate Facebook’s effectiveness at 8X higher than any other social platform.

Animoto compiled its results into an infographic below:

Social Video for small business

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About the Author
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.

Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."

Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.

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