Managing a Facebook page involves more than just posting status updates, photos and videos. It also means responding to comments by your followers in a timely fashion. Engagement is the name of the game to convert casual followers into raving clients!
To make sure you’re not missing out on any comments to your page, check your Facebook Page notifications status. If you haven’t done so lately, Facebook may clue you in the next time you visit your timeline.
Did you know that more than 100 hours of video are uploaded to YouTube every minute? And when it comes to Facebook, the number of videos showing up in people’s news feeds has increased by 360% compared to last year.
So what does this mean for small business owners?
Start producing online videos!
Video is a powerful marketing tool that will help you generate leads and sales whether you’re a solopreneur or a Fortune 100 company. If you’re still not convinced, try these stats on for size:
Have you noticed a dropoff in your Twitter followers? Ever wonder why someone stops liking your Facebook page?
You shouldn’t be concerned if a handful of people stop liking your brand. But if you start losing a significant number of social media followers, it’s time to worry. It means you’re not connecting with your fan base anymore. The fewer connections you have, the more difficult it will be to convert those fans into customers for your business.
BuzzStream and Fractl surveyed more than 900 people to find out their reasons why they stop following brands on social media. Here is what they discovered:
If you’re in need of a social media management tool, I believe Hootsuite is a great choice, since it’s affordable and easy to use. But if Facebook is your only social media platform, you don’t need a third party app. You can schedule posts on Facebook business pages, right from the timeline.
Facebook has had this availability for some time, but they recently introduced a new feature. Now you can see how your scheduled post will look on a mobile device in addition to the desktop. Follow the instructions below to start using Facebook’s scheduling feature.
Are you using video now for your business? If not, what are you waiting for? 🙂 Video traffic is expected to be 67 percent of all consumer web traffic by 2017! That’s just one of the significant social media statistics you’ll find in an infographic from Ivan Serrano that that was originally published on ConversionScientist.com.
If you plan to start recording “how to videos” or product demonstration videos for your business, one question you’ll have to ask yourself is, how to distribute the content. Naturally, you should upload videos to your own website or blog. But if you want to reach the widest possible audience, you should take advantage of social media.
As 2014 comes to a close, it’s a good time to review the state of social media, so you can make plans to adjust your marketing in 2015.
Some of the key findings from a new infographic put together by Didit.com include:
If you want to reach more fans on Facebook, it’s extremely difficult to do so unless you pay to play. For the average small business owner, this is where the trouble begins. Unless you’re already expert at buying PPC ads on Google, you may get confused about what type of ad to place for best results.
Facebook has a pretty detailed ads guide to help you understand how to use their platform effectively.
But advertising technology company Nanigans has put together an infographic featuring a comprehensive Facebook advertising glossary of terms. You can learn the difference between advertising bid terms like CPC, CPM and oCPM. And you’ll also learn when to use a particular bid term to achieve a particular result. For instance, why CPM is good to use when you want to drive Facebook traffic to your website.
A battle royale may be brewing between two internet juggernauts over video. Facebook said it is introducing new YouTube-like features in an apparent effort to capture more of the video market.
Starting today, Facebook users can now see how many views a video has received on the site once it has been uploaded to the social networking site. This is something that’s been part of YouTube’s service for years. Facebook says its is to help users discover new, popular videos.
Facebook is also testing a feature on mobile that displays related videos after users finish watching a clip. This feature has also been on YouTube for a long time. In addition, Facebook also has future plans to allow users to embed Facebook videos on third-party sites.
Thought I’d start a new feature for the blog and …
How many social media platforms do you use on a daily basis? If it’s more than three, I can just about guarantee that you’re probably getting confused about how to manage the images on these sites.
Photos and infographics display differently across the different social media channels – whether you’re using Instagram, LinkedIn or Pinterest. And don’t even get me started about Facebook! How on earth can you keep track of all the different options on this platform? There’s the page cover photo, the profile image, the sponsored post image, the tab image. It seems as if the list just goes on and on.
Thankfully, the folks at AnchorMedia have come to the rescue. This handy infographic breaks down the social media image sizes in a clear, easy-to-read format: