Did you know that more than 100 hours of video are uploaded to YouTube every minute? And when it comes to Facebook, the number of videos showing up in people’s news feeds has increased by 360% compared to last year.
So what does this mean for small business owners?
Start producing online videos!
Video is a powerful marketing tool that will help you generate leads and sales whether you’re a solopreneur or a Fortune 100 company. If you’re still not convinced, try these stats on for size:
According to comScore, 64% of website visitors are more likely to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos.
Here’s some more proof from Animoto. The video-creation application recently surveyed 1,051 U.S. consumers about the significance of video and put together an infographic highlighting the results. Here are some of the key points from the survey:
- 80 percent say videos explaining how products and services work are important when learning about companies.
- 56 percent believe that if a company has a website, it should have video.
- 56 percent say customer testimonials are important when purchasing products or services.
You can view the full results of the infographic below: