Are you using video now for your business? If not, what are you waiting for? 🙂 Video traffic is expected to be 67 percent of all consumer web traffic by 2017! That’s just one of the significant social media statistics you’ll find in an infographic from Ivan Serrano that that was originally published on ConversionScientist.com.
If you plan to start recording “how to videos” or product demonstration videos for your business, one question you’ll have to ask yourself is, how to distribute the content. Naturally, you should upload videos to your own website or blog. But if you want to reach the widest possible audience, you should take advantage of social media.
Facebook is making a big push into video. If you’re going to use this channel, upload your videos directly to Facebook. Why? When you upload a video to YouTube first, and share the link on your Facebook page, I can guarantee you that the organic reach will be next to nothing! Let’s face it. Facebook doesn’t like YouTube, and I think the feeling is mutual!
Of course, Facebook and YouTube are just two options for your videos. The infographic below shows you the top social networking sites to consider along with some compelling reasons why to use each one.