Have you noticed a dropoff in your Twitter followers? Ever wonder why someone stops liking your Facebook page?
You shouldn’t be concerned if a handful of people stop liking your brand. But if you start losing a significant number of social media followers, it’s time to worry. It means you’re not connecting with your fan base anymore. The fewer connections you have, the more difficult it will be to convert those fans into customers for your business.
BuzzStream and Fractl surveyed more than 900 people to find out their reasons why they stop following brands on social media. Here is what they discovered:
- 21 percent said they will unfollow a brand if the content is repetitive and boring
- 19 percent said they will unfollow a brand on Facebook if they post too frequently (more than 6x a day)
- Only> 8 percent said they will unfollow a brand on Twitter due to lack of engagement (slow or no response to comments)
If you want to keep the followers you have, and grow your list even more, it’s important to share new content on a regular basis that’s relevant to your brand.
You can view more of the survey’s findings in the infographic below: