In today’s digital age, it seems impossible to escape the reach of social media. Whether it’s through the filtered photos of Instagram, the playful videos of Snapchat, the short quips of Twitter, or the fervent commenters of Facebook—social media has more than likely worked its way into your life. It has possibly even become a major fixture in your daily routine. As of July 2022, there are now a whopping 4.7 billion people* using social media, which is 59 percent of the world’s total population. For marketers, social media offers a valuable platform from which to reach consumers online. With businesses investing billions of dollars each year on advertising on sites such as Facebook and Instagram, it’s essential that every business works to build their digital presence.
Thankfully, there are numerous tools available that will help organizations to do just that.
*Updated Oct. 2022
Tools for Monitoring Your Results
It’s essential to keep a sharp eye on your digital profiles in order to determine what is working in your strategy or what may need improvement. Your social media plan should remain responsive, constantly configuring to changes in demographics or the overall digital landscape. In order to ensure this happens, you’ll need to know exactly how your profiles are performing. Tools such as Google Analytics, Brand24, and BuzzSumo are excellent options to use when trying to grasp the results of your campaign.
Tools for Content Management
A successful brand will post compelling content at frequent intervals. As a rule of thumb, it’s a good idea for businesses to post once a day across all profiles to maintain a front-of-mind position when it comes to their followers. As we all know, there isn’t always enough hours in the day to accomplish everything we need to, so it’s understandable that businesses social media profiles may not receive the careful attention that they deserve. This is especially true of businesses with smaller staffs, whose efforts are spread thinner. However, thanks to content management tools such as Buffer, Hootsuite, Agorapulse, and ManageFlitter, social media posting has never been easier. Use these handy resources to schedule content so that you’re always present online—even when you’re busy or away from your desk.
Tools for Refining Your Feeds
You always want your social media feeds to look carefully curated and professional. Your profiles are direct extensions of brand, and as such need to be perfectly polished at all times. Issues such as low-quality images, spelling and grammar mistakes, or untimely (or inappropriate!) content will reflect poorly on your business. Marketers are in luck thanks to tools such as Bitly, Quuu, and Design Wizard. Great stock photography websites such as Pikwizard and Pixabay are also an option. When it comes to video, Lumen 5 is an excellent tool that helps you easily transform articles and blog posts into video content. These sites will help make sure your links, content, and graphics are all up to par, all of the time. Because you can’t afford for them not to be!
There are a variety of tools you should use to stay on top of your social media game. The above are just a small selection of the many exciting social media tools available for businesses today. For more information on the best social media tools make sure to check out the following infographic “20 hottest social media marketing tools in 2018.”