3 Good Reasons Why It’s Smart To Update Your Website

update your website

Do you update your website regularly? If not, you could lose out on business because your prices or product offerings are outdated. Let me tell you a story to illustrate the risk you take in letting things slide on your site for too long.

My husband and I recently listened to the audiobook, “The Startup of You” by Reid Hoffman and Ben Casnocha. My husband was interested in this book because it offers advice on how to accelerate your career by managing it as if it were a start-up business.

Since Reid Hoffman is LinkedIn’s co-founder, it came as no surprise to me that the book offered strategies on how to use LinkedIn to build your network for career advancement. The authors mentioned that more resources could be found on the Startup of You website, so once I finished the book, I made a beeline for the site to see what else I could learn.

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Why it Pays to be Consistent with Your Digital Marketing

consistency in digital marketing

There are no true shortcuts to becoming great at something. You can’t wake up one day, having never painted a picture before in your life, and recreate the Mona Lisa. All great things require practice, patience, dedication, and hardwork.

The same is true when it comes to marketing for your business. You can’t expect the very first blog post you publish to go viral or instantly attract millions of followers your first day on social media. Especially in today’s world of digital marketing, there is no shortcut or “hack” for quick success. If you truly want long-term, sustainable growth, you need to take a consistent approach to your marketing.

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Boosting Ecommerce with Social Commerce

ecommerce social commerceBy Karthik Reddy

Have you ever heard about Fcommerce? You probably have: Facebook Commerce was supposed to be the future of ecommerce. It was supposed to be that way, but now we know that things are not that simple. One cannot multiply own revenue simply by adding a ‘Shop’ tab on its Facebook Page; that is, it is not possible to rely only on Facebook for this matter. This is one of the reasons why Fcommerce is just a tiny part of what social media can bring to emerchants.

First things first, let me remind you of the definition of social commerce. Wikipedia states: ‘Social commerce is a subset of electronic commerce that involves using social media and online media to support social interaction and user contributions, to assist in the online buying and selling of products and services.’

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Simple Tips to Increase Follower Engagement on Social Media

By Bill Sheikh

Over the years, social media has become an integral part of people’s lives. Users rely on these platforms for information, entertainment, business, marketing and more. Out of the 3.5 billion Internet users, approximately 3.03 billion of them are quite active on social media.

Facebook remains to be the most commonly used social media platform and represents 75.54% of the market. This is followed by Pinterest with 10.05% and Twitter with 5.74%. Tapping into the online market is a great way to establish your brand’s online presence. As a result, more people will be able to know more about your brand even if they are miles away. While social media engagement can be a challenge when it comes to small business owners, there are some ways for you to get the shares, comments, and likes that your business is looking for. Here’s how:

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[INFOGRAPHIC] Why Social Media is Essential for Customer Service

social media customer service
If your customers are on social media, your business better be there too. Customer service can be handled effectively through networks like Twitter and Facebook. And companies that ignore these channels, do so at their peril.

Case in point. I recently tried to buy tickets online to see Book of Mormon. The theater’s website wouldn’t let me finish the transaction. It was especially frustrating because I only had a limited amount of time to complete the purchase before the website released my seats to be purchased by someone else.

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What to Share to Get More Twitter Followers [INFOGRAPHIC]

Struggling to get more Twitter followers? Just like with any social networking site, the key to attracting followers is to share good quality content on a consistent basis. That can be anything from photos, videos, quotes and of course, your blog articles!

Twitter Followers
But sometimes, even with the best of content, we can get stuck for ideas on what to share. Thankfully, the good folks at PostPlanner have a solution. The social media management company has come up with a terrific infographic that offers 42 new ideas of what you can share to get more Twitter followers.

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Survey Says Social Video is a Must-Have for Small Business [INFOGRAPHIC]

social video forecastDo you want to distinguish your small business from your competitors, and reach more customers? Social video is the way to go. That’s the finding of a new survey conducted by online video slideshow maker Animoto.

The company surveyed 1,000 professional marketers and 1,000 small business owners and found that the majority of them are embracing the overlap between social media and video.

Key Findings of the Social Video Survey

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How to Create Compelling Visual Ads from A to Z [INFOGRAPHIC]

visual ads
Do you spend much money on social media advertising for your business? If so, you probably know how important it is to create compelling visual ads. Your imagery must be able to grab a prospect’s attention. That means your visual ad must be simple, on-brand, targeted, actionable, and understandable, for starters. If not, you’re just wasting money.

Creating Visual Ads

But how do you create an ad that stands out in this crowded advertising landscape? That’s where the good folks at Bannersnack come in. This company has been around since 2008 as an online app especially designed for making banner ads. So you can feel confident that they know a thing or two about creating good visuals. In the infographic below, they have put together a list from A to Z of everything you need to know to create a visual ad that gets your prospects to take action!

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