Mindful Social Marketing: Interview with Janet Fouts – Part 1

Janet Fouts - Mindful Social Marketing

Do you have a mindful attitude when it comes to posting on social media? If not, check out my podcast interview with digital marketing expert Janet Fouts. She explains what mindfulness has to do with social media, and why it’s so important.

Janet Fouts is founder and CEO of Tatu Digital Media, a Silicon Valley social media management agency and a 20-year digital media marketing veteran. Her excitement about exploring the cutting edge of technology has kept her at the forefront of the industry, and she is a frequently requested speaker at events around the world. In addition to her social media consulting practice, she is a corporate trainer on the topics of digital marketing and social media.

Read moreMindful Social Marketing: Interview with Janet Fouts – Part 1

Gloria Rand’s Top 10 Blog Posts of 2015

Wow! Another year has come and gone. Can’t believe it. I think my aunt warned me about this when I was a kid. She said when you get older, the years start flying by. And she was right. Oh well…

Since 2016 is upon us, I thought it would be fun to find out what my most popular blog posts were this year. If you happened to miss any of them — shame on you! — Just Kidding! In all seriousness, if you did miss one, just click the link below and check the article out.

The top ten included several articles from 2014. That goes to show you why a blog is better than Facebook when it comes to connecting with prospects. A status update on Facebook has a lifespan of a few minutes. But blog articles live on for years! 🙂

Read moreGloria Rand’s Top 10 Blog Posts of 2015

5 Ways to Get Better at SEO

By Felix Tarcomnicu
SEO

SEO remains an important aspect of building your online presence. Compared to its earlier days, the principles of SEO have undergone refinement and regulation as the search engines have decided to crack down on abusive practices.

Search engines, particularly Google, are focused on providing its users the best in User Experience. It will not hesitate to penalize those who resort to techniques that are designed to mislead Internet searchers.

Despite these regulations, SEO is a powerful tool that properly wielded can greatly improve your search rankings. It is a constantly evolving process which means you can always get better at it.

Here are five ways to get better at SEO:

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Why Mixing Business with Pleasure on Social Media is Risky

When was the last time you “Googled” your name or your company name?

Remember that anytime you engage in social media, whether for business or pleasure, you are leaving behind a digital footprint for your prospects and customers to find.

That means you should be careful about what you post online. If you get carried away on a particular issue, it could come back to bite you and hurt your brand!

In today’s podcast, I share some tips on how you can mix business with pleasure, and still be effective on social media.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Read moreWhy Mixing Business with Pleasure on Social Media is Risky

Why Should I Care about Inbound Marketing? [PODCAST]

Have you heard of the term inbound marketing?

According to Wikipedia, inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.

In today’s podcast, I talk about the difference between inbound marketing and outbound marketing and why you should pay closer attention to inbound as a strategy to grow your business

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Read moreWhy Should I Care about Inbound Marketing? [PODCAST]

Social Media Marketing Trends Survey – Part 2 [PODCAST]

In my last podcast episode, I shared some of the findings of a social media marketing trends survey conducted by Ascend2.

In today’s episode, I share some more survey results – focusing on what are the most effective social media tactics you should be employing to build your brand, engage your followers and make more sales.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.) You can also view some of the charts from the survey below:

Further resources relevant to this episode:

Read moreSocial Media Marketing Trends Survey – Part 2 [PODCAST]