Have you heard of the term inbound marketing?
According to Wikipedia, inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.
In today’s podcast, I talk about the difference between inbound marketing and outbound marketing and why you should pay closer attention to inbound as a strategy to grow your business
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Spotify | Pandora | iHeartRadio | Podchaser | Email | RSS
You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
Further reading and resources relevant to this episode:
