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Why Should I Care about Inbound Marketing? [PODCAST]

Have you heard of the term inbound marketing?

According to Wikipedia, inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.

In today’s podcast, I talk about the difference between inbound marketing and outbound marketing and why you should pay closer attention to inbound as a strategy to grow your business

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading and resources relevant to this episode:

Best Practices for Content Marketing

8 Common Social Media Marketing Mistakes

About the Author
Gloria Grace Rand is an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop the clarity and confidence to express their unique voice online and off.

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