Why Brands Lose Social Media Followers [INFOGRAPHIC]

unfollow on social media

social media followersHave you noticed a dropoff in your Twitter followers? Ever wonder why someone stops liking your Facebook page?

You shouldn’t be concerned if a handful of people stop liking your brand. But if you start losing a significant number of social media followers, it’s time to worry. It means you’re not connecting with your fan base anymore. The fewer connections you have, the more difficult it will be to convert those fans into customers for your business.

BuzzStream and Fractl surveyed more than 900 people to find out their reasons why they stop following brands on social media. Here is what they discovered:

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Did You Realize that You’re a Brand?

personal branding

personal brandingBy Barb Wade (Reprinted with permission)

As a consultant, expert, coach, or thought leader, your brand is YOU.

These days so-called “personal branding” is the game-changer that means the difference between being a champion or an also-ran.

Why is it so important?

Long before the Internet and Facebook, and even television, the vast majority of businesses were local and very personal.

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