Have you noticed a dropoff in your Twitter followers? Ever wonder why someone stops liking your Facebook page?
You shouldn’t be concerned if a handful of people stop liking your brand. But if you start losing a significant number of social media followers, it’s time to worry. It means you’re not connecting with your fan base anymore. The fewer connections you have, the more difficult it will be to convert those fans into customers for your business.
BuzzStream and Fractl surveyed more than 900 people to find out their reasons why they stop following brands on social media. Here is what they discovered: