Tag: Facebook | Page 3

Which Social Media Platform is Right for Your Small Business [INFOGRAPHIC]

Does your head swim when you think about social media marketing? If you’re a small business owner, and in particular, a solopreneur, I suspect it does. There are so many social networking sites available: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and YouTube, and don’t forget about Vine! How can you be expected to maintain a presence on these sites and still run your business?

The short answer is, you can’t. Not well anyway! When I work with clients, I recommend that they focus on one social network first and master that one before starting a presence on another site. But not every business is suited for every social networking site.

Manage Your Social Media in 30 Minutes a Day [INFOGRAPHIC]

Are you struggilng to manage your social media? If you own a small business with only 1 or 2 employees or you’re a solopreneur, I know how tough it can be to manage all the social networking accounts like Facebook, Twitter, Pinterest, etc. This is one of the areas I concentrate on when I work with clients.
There are only so many hours in the day to get work done. You need to have a life outside of your company! I was thrilled to come across this terrific infographic from Pardot that gives you a schedule to manage your social media in just 30 minutes a day!

Top 7 Online Marketing Tools for Small Business

I have been using a few new online marketing tools lately that have really made a big difference in my business, so I thought this would be a good time to share them with you, along with a few other oldies but goodies!

Here are my current favorite online marketing tools, in no particular order:

1. Quozio – OMG! Where has this app been all my business life? Have you ever pinned an image containing a motivational quote to a Pinterest board, or shared one on Facebook? If you’d like to create images like this yourself, Quozio is the tool for you. They provide a bookmarklet, so anytime you see a great quote online, you click the Quozio link on your toolbar, type in the quote and who said it, and then you have your choice of about two dozen backgrounds with different font styles. You can then pin the image to Pinterest, tweet it out on Twitter, or post it on Facebook. You can also email it or save it to your desktop. Easy-peasie!

19 Ways to Boost Your Facebook News Feed Reach

I recently wrote how Facebook has tweaked its news feed algorithm. As a result, plain status updates don’t get the news feed reach that they once did. I’ve found that reach has been down across the board, no matter what type of post I share – link, photo or status update.

But there is hope. I tried a couple of strategies recently that did increase the reach. One involved sharing the following post on my personal Facebook page:

Post by Gloria Rand – SEO Copywriter.

Gloria Rand’s 25 Best Marketing Tips

During the month of December, I’ve been sharing marketing tips each day on my Facebook page. If you’ve missed them, here’s your chance to read them all in one place:

Tip #1: Facebook & email — plan ahead. Create a content calendar and provide content your customers really care about. Try focusing on some popular U.S. shopping days, such as Cyber Monday (Dec. 2nd), Green Monday (Dec. 9th) and Free Shipping Day (Dec. 18th). For further info, go to https://gloriarand.com/facebook-email-holiday-sales/

Tip #2: Video marketing — make your first impression count. The new YouTube channel layout allows you to feature a trailer that plays only when non-subscribed viewers land on your channel, encouraging them to subscribe. Take advantage of this prime real estate! For further info, go to https://gloriarand.com/youtube-one-channel/

5 Ways to Use Facebook & Email to Boost Holiday Sales

By Gloria Rand

How is your holiday sales plan coming along? Is your business on track to cash in this year? If the holidays snuck up on you, don’t panic. There’s still time to put together a plan to boost holiday sales.

I received two separate emails this week on this subject. One from Facebook. The other, from Constant Contact. I thought I’d share with you some of the tips they offered to increase holiday sales.

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