Does your head swim when you think about social media marketing? If you’re a small business owner, and in particular, a solopreneur, I suspect it does. There are so many social networking sites available: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and YouTube, and don’t forget about Vine! How can you be expected to maintain a presence on these sites and still run your business?
The short answer is, you can’t. Not well anyway! When I work with clients, I recommend that they focus on one social network first and master that one before starting a presence on another site. But not every business is suited for every social networking site.
Here are a few key points office retailer Staples has included in an infographic about how to choose which social media platform is right for your small business:
►74% of shoppers rely on social networks to guide purchase decisions
►If you’re selling business to business solutions, LinkedIn should be your primary focus
►75% of social media marketers reported increased traffic to their websites
You can view the full infographic here: