Does your head swim when you think about social media marketing? If you’re a small business owner, and in particular, a solopreneur, I suspect it does. There are so many social networking sites available: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and YouTube, and don’t forget about Vine! How can you be expected to maintain a presence on these sites and still run your business?
The short answer is, you can’t. Not well anyway! When I work with clients, I recommend that they focus on one social network first and master that one before starting a presence on another site. But not every business is suited for every social networking site.
Here are a few key points office retailer Staples has included in an infographic about how to choose which social media platform is right for your small business:
►74% of shoppers rely on social networks to guide purchase decisions
►If you’re selling business to business solutions, LinkedIn should be your primary focus
►75% of social media marketers reported increased traffic to their websites
You can view the full infographic here:
1 thought on “Which Social Media Platform is Right for Your Small Business [INFOGRAPHIC]”
Nice post! Small business growth strategies are always top of mind for entrepreneurs. In most cases, the goal is to increase revenue or market share without increasing operating expenses much or at all.