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Which Social Media Platform is Right for Your Small Business [INFOGRAPHIC]

small business social media
Does your head swim when you think about social media marketing? If you’re a small business owner, and in particular, a solopreneur, I suspect it does. There are so many social networking sites available: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and YouTube, and don’t forget about Vine! How can you be expected to maintain a presence on these sites and still run your business?

The short answer is, you can’t. Not well anyway! When I work with clients, I recommend that they focus on one social network first and master that one before starting a presence on another site. But not every business is suited for every social networking site.

Here are a few key points office retailer Staples has included in an infographic about how to choose which social media platform is right for your small business:

74% of shoppers rely on social networks to guide purchase decisions
If you’re selling business to business solutions, LinkedIn should be your primary focus
75% of social media marketers reported increased traffic to their websites

You can view the full infographic here:

staples-social-media-platform-infographic-v10

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

1 thought on “Which Social Media Platform is Right for Your Small Business [INFOGRAPHIC]”

  1. Nice post! Small business growth strategies are always top of mind for entrepreneurs. In most cases, the goal is to increase revenue or market share without increasing operating expenses much or at all.

    Reply

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