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10 Things to Do on Instagram [PODCAST]

Instagram is a fabulous social networking tool for small business owners. Did you know that engagement rates are higher here than on any other social networking site? Forrester did a study of 2500 brands and found that their engagement rates were less than a 0.1 percent on six out of the seven platforms, including Facebook and Twitter. On the other hand, they found that Instagram posts delivered a per-follower engagement rate of 4.21 percent. That means brands got 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.

If you’d like to start promoting your products and services on Instagram, tune in to today’s podcast episode. In it, I share 10 things to do on Instagram, courtesy of “Insta-expert” Sue B. Zimmerman. FYI – I recorded this episode late at night, and goofed up on the name and company of another Instagram expert I recommend you follow. Her name is Hillary Rushford of Dean Street Society.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading and resources relevant to this episode:

How to Get More Followers on Instagram (Infographic)

How to Track Instagram Analytics with Iconosquare

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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