Having trouble getting engagement, leads and sales from your social media marketing? Don’t feel bad. Many small business owners and entrepreneurs are in the same boat. It’s no wonder, really. Social media evolves and changes all the time. It’s very difficult to keep up with, unless social media is the only thing you do all day!
The good folks at Digital Marketing Philippines has put together an infographic highlighting the 8 most common social media marketing mistakes and how to AVOID them.
Here are a few noteworthy goofs to be conscious of:
#1 – No Strategy – This is by far the number one mistake many people make. There is no point posting anything on Facebook, Twitter, etc. unless you have a strategy in mind for what you want to accomplish. Is it branding? Is it engagement? Is it sales? You wouldn’t take a trip across the U.S. without a map or GPS, would you? You need a map for social media so you know what the end goal looks like when you achieve it.
#2 – Creating too many accounts too soon – Whenever I speak to groups about social media marketing, I always recommend that you start with one platform first. Get comfortable with it. Learn everything you can about it and THEN you can start branching out.
#3 – Paying for followers – Never pay for followers. Paying for ads is one thing. Paying for followers will only get you numbers. There’s no guarantee that these people will even be interested in what your brand is all about. That means, they won’t be engaging with you. That’s just money wasted.
View the full infographic to learn the rest of the social media marketing mistakes to avoid: