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8 Common Social Media Marketing Mistakes [INFOGRAPHIC]

social media mistakesHaving trouble getting engagement, leads and sales from your social media marketing? Don’t feel bad. Many small business owners and entrepreneurs are in the same boat. It’s no wonder, really. Social media evolves and changes all the time. It’s very difficult to keep up with, unless social media is the only thing you do all day!

The good folks at Digital Marketing Philippines has put together an infographic highlighting the 8 most common social media marketing mistakes and how to AVOID them.

Here are a few noteworthy goofs to be conscious of:

#1 – No Strategy
– This is by far the number one mistake many people make. There is no point posting anything on Facebook, Twitter, etc. unless you have a strategy in mind for what you want to accomplish. Is it branding? Is it engagement? Is it sales? You wouldn’t take a trip across the U.S. without a map or GPS, would you? You need a map for social media so you know what the end goal looks like when you achieve it.

#2 – Creating too many accounts too soon – Whenever I speak to groups about social media marketing, I always recommend that you start with one platform first. Get comfortable with it. Learn everything you can about it and THEN you can start branching out.

#3 – Paying for followers – Never pay for followers. Paying for ads is one thing. Paying for followers will only get you numbers. There’s no guarantee that these people will even be interested in what your brand is all about. That means, they won’t be engaging with you. That’s just money wasted.

View the full infographic to learn the rest of the social media marketing mistakes to avoid:

social media marketing mistakes

About the Author
Gloria Grace Rand is an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop the clarity and confidence to express their unique voice online and off.

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