How to Do Content Marketing when You don’t Feel Like it

procrastination and content marketingHave you ever had one of those days when you know you gotta “do content marketing,” but you just don’t feel like it?

I’ve been there.

Today, as a matter of fact!

Actually, it was more like SEO copywriting. My client wants me to write a page of content for his website to help with his google ranking, and as much as I knew it needed to get done, I just couldn’t get there. I wrote one sentence and surfed Facebook. Then I looked at my emails. Then I went downstairs to get a cup of tea.

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Marketing Trends that Impact Brands and Consumers [INFOGRAPHIC]

marketing trends for brands By Robert Conrad

If you’re here, you must be interested in learning about what comprises an effective internet marketing campaign. Just like with any effective marketing strategy, there needs to be a pre-meditated plan of attack with your target audience in mind.

First off, you need to identify your target audience. Your core target demographic depends on your proffered product and/or service, and both Twitter and Facebook offer different ways that you can find other users that fit that demographic. For example, both Twitter and Facebook utilize hashtags that, in essence, categorize posts and are searchable. Employing hashtags in your posts at the onset of your campaign is an excellent and organic way to reach your target audience.

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Why Writing Skills Matter for Business Success [INFOGRAPHIC]

writing skills
Do you have good writing skills? If so, you could have a leg up on the competition in your industry. Having good command of grammar, punctuation and spelling is more important than ever when it comes to content marketing. Let’s face it. It’s a safe bet that your prospects aren’t going to buy from a company that distributes poor quality blog articles, white papers and ebooks.

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