I conducted a discovery session with a small business owner this week, who wanted to know where his time would be better spent – email or social media marketing? There’s a big problem with this question. It’s really not an either/or situation.
As this infographic from ReachMail explains, social and email marketing work best as marketing tools when they are used together.
Are you frustrated with social media? Not getting the engagement, …
If you’re blogging for your business, it’s crucial that you …
Are you struggling to engage your prospects on social media? Try telling a story! Words alone aren’t enough. There is truth to the saying that “a picture is worth 1000 words.” That’s why you need pictures and video too.
Let’s face it. You have precious few seconds to grab someone’s attention. A visually compelling infographic or video can do wonders to get your point across.
Do you ever get stuck trying to come up with …
Do you struggle to come up with content for social …
Do you know what the Golden Rule of Blogging is? …
In this podcast episode, I share three ways small business …
Do you want to get more web traffic to your blog? Of course you do! After all, more traffic means more readers. And, if you’re blogging for business, more potential customers!
In order to attract more readers, you first need to make sure that you’re not making one of these 3 major SEO mistakes:
#1: No keyword research – This is an essential step! It’s important to use the keywords your readers are using to search for your blog article topic. This will ensure your blog article shows up in the search results. You don’t have to do keyword research each time you write an article. If your blog focuses on a particular subject area, do some keyword research every two weeks or at least once a month. This way you can stay current on the most popular searches. Then you can use those phrases in your article.
Did you know that a single status update on LinkedIn can reach 20 percent of your followers? Compare that to Facebook, where you’re lucky to reach 2 or 3 percent of your fans unless you pay for an ad.
Here are a few reasons why you can get more leads and sales for your business with LinkedIn:
#1 – The average household income of a LinkedIn user is $109,000.
#2 – LinkedIn sends nearly 4 times more people to your homepage than Twitter and Facebook combined!
#3 – And 68% of LinkedIn users are business decision makers.