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How to Use Visual Storytelling to Engage Your Prospects [INFOGRAPHIC]

visual storytelling

Are you struggling to engage your prospects on social media? Try telling a story! Words alone aren’t enough. There is truth to the saying that “a picture is worth 1000 words.” That’s why you need pictures and video too.

Let’s face it. You have precious few seconds to grab someone’s attention. A visually compelling infographic or video can do wonders to get your point across.

Here are a few stats that show what a powerful impact storytelling and visual imagery can have on marketing and engagement:

        • Social media posts with images deliver 180 percent greater engagement
        • Articles that contain images get 94 percent more views than articles without
        • Viewers are 85 percent more likely to purchase a product after watching a video

    Naturally, the best way I can drive this point home is with an infographic! 🙂 Digital asset management company Widen has put together some great tips on how you can engage your prospects with visual storytelling.

    View the full infographic here:

    visual storytelling infographic

About the Author
Gloria Grace Rand is an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop the clarity and confidence to express their unique voice online and off.

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