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How to Use Visual Storytelling to Engage Your Prospects [INFOGRAPHIC]

visual storytelling

Are you struggling to engage your prospects on social media? Try telling a story! Words alone aren’t enough. There is truth to the saying that “a picture is worth 1000 words.” That’s why you need pictures and video too.

Let’s face it. You have precious few seconds to grab someone’s attention. A visually compelling infographic or video can do wonders to get your point across.

Here are a few stats that show what a powerful impact storytelling and visual imagery can have on marketing and engagement:

        • Social media posts with images deliver 180 percent greater engagement
        • Articles that contain images get 94 percent more views than articles without
        • Viewers are 85 percent more likely to purchase a product after watching a video

    Naturally, the best way I can drive this point home is with an infographic! 🙂 Digital asset management company Widen has put together some great tips on how you can engage your prospects with visual storytelling.

    View the full infographic here:

    visual storytelling infographic

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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