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How to Use Visual Storytelling to Engage Your Prospects [INFOGRAPHIC]

visual storytelling

Are you struggling to engage your prospects on social media? Try telling a story! Words alone aren’t enough. There is truth to the saying that “a picture is worth 1000 words.” That’s why you need pictures and video too.

Let’s face it. You have precious few seconds to grab someone’s attention. A visually compelling infographic or video can do wonders to get your point across.

Here are a few stats that show what a powerful impact storytelling and visual imagery can have on marketing and engagement:

        • Social media posts with images deliver 180 percent greater engagement
        • Articles that contain images get 94 percent more views than articles without
        • Viewers are 85 percent more likely to purchase a product after watching a video

    Naturally, the best way I can drive this point home is with an infographic! 🙂 Digital asset management company Widen has put together some great tips on how you can engage your prospects with visual storytelling.

    View the full infographic here:

    visual storytelling infographic

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About the Author
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.

Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."

Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.

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