When it comes to social media marketing, one thing small business owners struggle with is time management. Tips and strategies are what people ask me for the most. I understand the struggle There are so many options for social networking today. Social media was hard enough to manage when it was just Facebook, Twitter and LinkedIn to worry about. But now, there’s Google+, Pinterest, Instagram… not to mention YouTube, SnapChat, etc.
Here’s my first piece of advice: Pick one social media platform to start. Then, make sure it’s a platform that your prospects and customers use! For instance, LinkedIn is great for B2B companies. But if your business is more visual, like a travel agency, then by all means, use Pinterest or Instagram.
Once you’ve decided on a platform, you need to come up with a schedule for posting content and engaging with your followers. That’s where this handy infographic from Rignite comes in. It gives you examples of daily and weekly tasks to complete. And it illustrates what you can get done in 30 or 60 minute chunks of time.
As a small business owner myself, I know social media is a great tool to market my services. But I can’t spend all day on it! I’d never get any work done. I know it’s the same with you, no matter what business or industry you’re in. At the same time, I CAN carve out 30 or 60 minutes a day, and I encourage you to do the same.
Check out the infographic below, and download a copy to keep for future reference.