If you’re not actively taking advantage of the connections you’re making on LinkedIn, you’re missing out on a golden opportunity to generate sales for your business.
Of course, there is an art to turning those connections into potential customers. You wouldn’t (or shouldn’t!) walk up to someone in a networking meeting and ask them to buy your product/service right off the bat. You have to establish some rapport and get to know the person first. It’s the same on LinkedIn. This infographic shares 4 steps to take to turn those LinkedIn “cold calls” into warm leads:
