If you’re over 30, you may not have heard of Snapchat. I’m certainly in that age category, (darnnit!), but I learned about Snapchat from my 21-year-old daughter who has used it to talk with friends. This direct messaging app has been around since 2011, but it’s only been in the past year that marketers have started getting on board, thanks to Snapchat’s amazing growth. The company has 30 million users, most of whom are between 18 and 25 years old.
Mashable reports that Snapchat will start offering ads, TV and movie clips and news articles this fall. Brands like Taco Bell and McDonald’s have already launched accounts on Snapchat to reach the app’s young demographic. But does that mean you need to get on board too?
Small business owners in particular can get overwhelmed with social media, considering the many different platforms out there, like Facebook, Twitter, and lately, Instagram. If you’re not sure whether you should be on Snapchat, this handy infographic quiz from Flightpath should help.