With 2013 on the horizon, I think it’s a good time to take a look back at 2012. It was certainly a tumultuous year for… Facebook! (Yes, it was an election year here in the U.S. but there are plenty of other blogs that can comment on that front.) The social networking site made headlines all year long: switching business pages to Timeline, launching an initial public offering (and seeing its share price tank), and then struggling to monetize its business by introducing new advertising initiatives. Of course, Facebook wasn’t the only big story of 2012. Pinterest introduced business pages to tap into its growing popularity as a social network. Google+ struggled to stay relevant by introducing communities (I’m still not convinced!), while Twitter and LinkedIn both updated the look of their profile pages.
This past year has been tremendous for me as well. I’ve been blessed by an increase in subscribers to this blog. THANK YOU!! And I’ve continued to grow my business, acquiring new clients who need SEO copywriting help for their websites and blogs, as well as social media consulting. I’m confident that 2013 will be even better for all of us!
In the next year, I will continue to bring you SEO and social media marketing tips and strategies that you can use to build your business. Until then, let’s take one last look back at my most popular blog articles of 2012.
How to Tag Your (Friendly) Fans on Facebook
This article was written in 2011 (it ranked #2 that year), and is still hugely popular because tagging can be used strategically as a marketing tool on Facebook. Of course, Facebook keeps changing the rules, so I wound up writing a new article to update the subject this past November.
10 Small Business Facebook Cover Photos
Timeline’s arrival last February prompted this post to showcase how small businesses were making the most of the new cover photo to promote their products and services.
6 Places to Add Keywords to Your LinkedIn Profile
LinkedIn recently changed its profile format, but the 6 areas mentioned in this article are still relevant if you want your profile to be found during a search.
iFrame App Alternatives to FBML for Facebook Pages
Facebook apps (formerly called custom tabs) are much easier to create with iFrames.
Facebook Page Admins Can Now Pay to Promote Posts
This Facebook policy irked many small business owners who didn’t want to pay to make sure their fans saw their posts.
How to Make the Most from LinkedIn Company Pages
LinkedIn’s company pages may not be as popular as Facebook, but they can be a powerful marketing tool when used properly.
My Top 5 Free Keyword Research Tools
If you’re handling your own search engine optimization efforts for your website or blog, these tools will come in handy.
How to Shorten a Facebook Tag
A Facebook tag doesn’t have to include a person’s full name. This article explains how to shorten the tag.
How to Export Your Facebook Message History
One of a series of eHow videos I appeared in during 2012. This one teaches you how to export your Facebook message history.
Facebook Removes “Share” Feature from Third-Party App Posts
This article discussed what turned out to be a short-lived flaw in Facebook, with regard to posts from 3rd party providers like Hootsuite. It turned out that Facebook Insights still registers a third-party share.
What was your favorite blog post of 2012?
- How to Tag Your (Friendly) Fans on Facebook – UPDATE! (gloriarand.me)
- Black Hat SEO and the New LinkedIn Profile (gloriarand.me)