5 Proven Social Media Platforms to Try Out in 2018

social media platforms

By now, if you’re a small business owner or an entrepreneur, you’ve implemented a social media marketing campaign on Facebook — maybe Twitter. You understand the importance of encouraging your audience to share information about new products and react to how your target audience responds.

Facebook and Twitter may be the juggernauts of the social media marketing platforms, but there are plenty of other social media platforms you should have a strategy for in 2018 to gain more clients, analyze feedback about your company or brand, and to conduct market research. Below are some other social media platforms rather than Facebook and Twitter that can help you reach a much wider array of demographics that future clients may be hiding in. 

Read more5 Proven Social Media Platforms to Try Out in 2018

Gloria Rand’s Top 10 Blog Posts of 2015

Wow! Another year has come and gone. Can’t believe it. I think my aunt warned me about this when I was a kid. She said when you get older, the years start flying by. And she was right. Oh well…

Since 2016 is upon us, I thought it would be fun to find out what my most popular blog posts were this year. If you happened to miss any of them — shame on you! — Just Kidding! In all seriousness, if you did miss one, just click the link below and check the article out.

The top ten included several articles from 2014. That goes to show you why a blog is better than Facebook when it comes to connecting with prospects. A status update on Facebook has a lifespan of a few minutes. But blog articles live on for years! 🙂

Read moreGloria Rand’s Top 10 Blog Posts of 2015

Top 3 LinkedIn Tips to Get More Leads and Sales

LinkedIn tips Did you know that a single status update on LinkedIn can reach 20 percent of your followers? Compare that to Facebook, where you’re lucky to reach 2 or 3 percent of your fans unless you pay for an ad.

Here are a few reasons why you can get more leads and sales for your business with LinkedIn:

#1 – The average household income of a LinkedIn user is $109,000.
#2 – LinkedIn sends nearly 4 times more people to your homepage than Twitter and Facebook combined!
#3 – And 68% of LinkedIn users are business decision makers.

Read moreTop 3 LinkedIn Tips to Get More Leads and Sales

Why the New LinkedIn Home Page is Driving Me Crazy!

LinkedIn home page confusion

LinkedIn home page confusion I’ve been using LinkedIn for five years now. In that time, they’ve made quite a few changes. Some good. Some bad.

In the good column: Allowing users to add video and presentations from Slideshare to your profile.

In the bad column: Eliminating events

The latest change seemed great at first – LinkedIn streamlined its home page to make it easy to keep track of your latest activity, including who viewed your profile, and how your profile has ranked in the last 30 days. It also made it easy to share an update, upload a photo, and publish a post, as you can see below.

Read moreWhy the New LinkedIn Home Page is Driving Me Crazy!

Free Webinar – 3 Massive Mistakes LinkedIn Users Make

mistakes LinkedIn users makeDid you know? LinkedIn has over 300 million users. And the social networking site is adding new LinkedIn users at a rate of two per second.

Incredible, right?

If you’re struggling to generate leads and sales from this social networking platform, help is on the way.

On Thursday, November 20th, I will be leading a brand new free webinar on how to make money on LinkedIn.

Finally, you’ll discover the 3 Massive Mistakes LinkedIn Users Make that Keep You from Attracting Your Ideal Clients… and How to Avoid Them.

Read moreFree Webinar – 3 Massive Mistakes LinkedIn Users Make

4 Steps to Turn Cold Calls into Warm Leads with LinkedIn [INFOGRAPHIC]

new li graphIf you’re not actively taking advantage of the connections you’re making on LinkedIn, you’re missing out on a golden opportunity to generate sales for your business.

Of course, there is an art to turning those connections into potential customers. You wouldn’t (or shouldn’t!) walk up to someone in a networking meeting and ask them to buy your product/service right off the bat. You have to establish some rapport and get to know the person first. It’s the same on LinkedIn. This infographic shares 4 steps to take to turn those LinkedIn “cold calls” into warm leads:

Read more4 Steps to Turn Cold Calls into Warm Leads with LinkedIn [INFOGRAPHIC]

LinkedIn Do’s and Don’ts – [INFOGRAPHIC]

linkedin do's and don'tsLinkedin can be a terrific lead generating tool for B2B companies, in particular. But many business professionals still have no clue how to use the social networking site properly to attract clients or find a job. Too many treat it the same as Facebook or Twitter. But there is a different vibe on LinkedIn. It’s more “professional.” Think cocktail party, not tailgating party. The tone is set right at the beginning with your profile. It carries through in the posts you share, and the conversations that take place in groups.

Top Dog Social Media put together a useful infographic that shares 20 LinkedIn Do’s and Don’ts. I’ve written about some of these in my own blog articles. Here are a few of the tips to keep in mind when using LinkedIn for business:

Read moreLinkedIn Do’s and Don’ts – [INFOGRAPHIC]

Which Social Media Platform is Right for Your Small Business [INFOGRAPHIC]

small business social media
Does your head swim when you think about social media marketing? If you’re a small business owner, and in particular, a solopreneur, I suspect it does. There are so many social networking sites available: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and YouTube, and don’t forget about Vine! How can you be expected to maintain a presence on these sites and still run your business?

The short answer is, you can’t. Not well anyway! When I work with clients, I recommend that they focus on one social network first and master that one before starting a presence on another site. But not every business is suited for every social networking site.

Read moreWhich Social Media Platform is Right for Your Small Business [INFOGRAPHIC]