Facebook Tweaks News Feed Algorithm… Again!

Facebook news feed algorithmFacebook has tweaked its news feed algorithm… again. This time, the change should benefit Page Admins by increasing engagement with their fans.

The social networking giant has been studying how people interact with status updates. They found that when people see more text status updates on Facebook from their friends, they write more status updates themselves. But that wasn’t the case with text status updates from pages.

As a result, the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends.

Facebook has realized that posts from Pages behave differently than posts from friends in the news feed. So, the company is working to improve its ranking algorithms to do a better job of differentiating between the two types.

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Gloria Rand’s Top 10 Blog Posts of 2012

top 10 2012With 2013 on the horizon, I think it’s a good time to take a look back at 2012. It was certainly a tumultuous year for… Facebook! (Yes, it was an election year here in the U.S. but there are plenty of other blogs that can comment on that front.) The social networking site made headlines all year long: switching business pages to Timeline, launching an initial public offering (and seeing its share price tank), and then struggling to monetize its business by introducing new advertising initiatives. Of course, Facebook wasn’t the only big story of 2012. Pinterest introduced business pages to tap into its growing popularity as a social network. Google+ struggled to stay relevant by introducing communities (I’m still not convinced!), while Twitter and LinkedIn both updated the look of their profile pages.

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