Facebook has tweaked its news feed algorithm… again. This time, the change should benefit Page Admins by increasing engagement with their fans.
The social networking giant has been studying how people interact with status updates. They found that when people see more text status updates on Facebook from their friends, they write more status updates themselves. But that wasn’t the case with text status updates from pages.
As a result, the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends.
Facebook has realized that posts from Pages behave differently than posts from friends in the news feed. So, the company is working to improve its ranking algorithms to do a better job of differentiating between the two types.