Facebook Tweaks News Feed Algorithm… Again!

Facebook news feed algorithmFacebook has tweaked its news feed algorithm… again. This time, the change should benefit Page Admins by increasing engagement with their fans.

The social networking giant has been studying how people interact with status updates. They found that when people see more text status updates on Facebook from their friends, they write more status updates themselves. But that wasn’t the case with text status updates from pages.

As a result, the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends.

Facebook has realized that posts from Pages behave differently than posts from friends in the news feed. So, the company is working to improve its ranking algorithms to do a better job of differentiating between the two types.

Read moreFacebook Tweaks News Feed Algorithm… Again!

3 Creative Ways to Use Facebook Embedded Posts

Facebook embedded posts
By Gloria Rand

Have you added any Facebook embedded posts to your website or blog yet? I’ve included a couple of my Facebook posts in this blog, and recently wrote an article about why it’s a smart idea to do so.

In this article, I want to explore the idea further. After giving it some thought, I’ve come up with a few creative ways to use the feature to promote other people’s Facebook pages.

Read more3 Creative Ways to Use Facebook Embedded Posts

Gloria Rand’s Top 10 Blog Posts of 2012

top 10 2012With 2013 on the horizon, I think it’s a good time to take a look back at 2012. It was certainly a tumultuous year for… Facebook! (Yes, it was an election year here in the U.S. but there are plenty of other blogs that can comment on that front.) The social networking site made headlines all year long: switching business pages to Timeline, launching an initial public offering (and seeing its share price tank), and then struggling to monetize its business by introducing new advertising initiatives. Of course, Facebook wasn’t the only big story of 2012. Pinterest introduced business pages to tap into its growing popularity as a social network. Google+ struggled to stay relevant by introducing communities (I’m still not convinced!), while Twitter and LinkedIn both updated the look of their profile pages.

Read moreGloria Rand’s Top 10 Blog Posts of 2012