25+ Common SEO Mistakes to Avoid [INFOGRAPHIC]

By Jisha Shah

SEO is an effective tool through which you can achieve higher ranking and traffic for your website. However, not all SEO techniques can be beneficial. There are some search engine optimization tactics that can get your site penalized or worse yet, banned and thus, if you are unaware of what these tactics, then here is an infographic guide that highlights the top 25+ SEO mistakes to avoid.

SEO Mistakes

SEO mistakes, if not rectified, can adversely affect your site’s ranking & traffic. Plus, it can lead to higher bounce rate resulting in low sales & conversion rate. Moreover, search engines frown upon methods that results in poor user experience and therefore, fixing these mistakes immediately is important, if you want your site to be a user-friendly as well as search engine friendly platform.

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Why Meta Tags are Important for Search Engine Marketing

meta tags and search engine marketing

meta tags and search engine marketing If you have a website for your business, I can almost guarantee that at one time or another, you have been approached by a company to engage in search engine marketing. This is a type of Internet marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

One of the first steps in optimizing a website for the search engines is to add keywords to your website’s meta tags.

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What is SEO and How Does it Help My Company?

what is SEO

what is SEO When I told my assistant that I was writing a blog article called “What is SEO,” my husband popped his head in my office and jokingly said, “Great! I’ve been wondering just what the heck it is you do every day!”

My darling hubby is not a small business owner. And he doesn’t have a website. So I don’t blame him for not knowing what SEO is. But if you have a website for your business, you need to know what those letters stand for and why they matter.

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SEO: Then and Now [INFOGRAPHIC]

Search Engine OptimizationSearch Engine Optimization (SEO) used to be so simple, right? Pick a few keywords, stick them on your website and in the meta tags, and you could get top ranking on Google.

That may have worked in 2010 when there were only 206 million websites, but this is 2015! The rules have changed. With over a billion websites out there, the competition is fierce. Granted, only about 75% of those websites are active, but that still means your business is likely competing with millions of websites for customers.

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Core Elements of Effective Search Engine Optimization [INFOGRAPHIC]

seoIt still surprises me to come across so many small business websites that fail to have an effective search engine optimization strategy. I recently began a new SEO project for an old client. They had their website updated to make it mobile responsive, but the title and description tags for each web page were not optimized for search. I wrote keyword-rich tags and content for their old website. Now, I’m going to update the tags for the new site.

Having keyword-rich title and description tags are just one element to an effective SEO strategy. Digital Marketing Philippines put together an infographic, which you can see below, that clearly explains the other key SEO elements a website needs to help it organically land on page one of a search engine results page for a particular query.

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4 Questions to Ask before Hiring a Web Designer

Are you hiring a web designer to create a website for your business, or update your existing one? Make sure you ask this person some tough questions prior to signing any contract or forking over any of your hard-earned cash.

Before I give you the list of questions, let me explain why I’m writing this article today.

I met with a local service provider last week who is trying to compete against some major players in his industry. He just spent over $30K to revamp his website and was frustrated that he wasn’t getting the phone calls he expected.

When I looked at the website, the content itself was fine. But I saw right away that it was missing a key element.

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