Are you willing to pay $$ to enable more of your Facebook fans to see your posts? If you have more than 400 fans, you now have that option. Only about 16% of fans ever see the posts from a Facebook page in their news feed. So, if you have some important information to share with your fans, such as a contest, special offer or event, paying to promote those posts might be cost effective.
Every status update, photo, etc. you post on your page now features insight data at the very bottom:
The organic figure describes the number of people who saw your post in their news feed, in the ticker or on your wall. The viral figure describes the number of people who saw your page post in a story from a friend.
When you promote a post, you’ll click on the “promote” link on the bottom right corner of your post. A dropdown menu will appear giving you a suggested budget and estimated reach.
Your promoted post will have to be approved by Facebook’s ad team, so there’s no guarantee it will run, but Facebook says they’ll generally run as soon as they’re created. The campaign will last up to 3 days, and you can pause it if you like. Learn more by visiting the Facebook Help Center.
I’m currently testing this out on my page. So far, I’ve picked up 107 new views for a photo I posted, and spent $1.07 to do it. I’ve had 4 new page views, and one new like. Now, 30% of the people who like my page have seen this post, and 4% of them were reached via the promotion. Not big numbers, but I can still see the benefits of this. The next time I advertise a webinar or workshop, I will spend a little money promoting it. Smart move, Facebook!
Advanced Facebook Advertising Online Conference
If you’re already advertising on Facebook, but want to boost your results, check out this new online conference sponsored by SocialFresh: Advanced Facebook Ads. During nearly 2 dozen online sessions between June 19 and July 13, 22 top Facebook advertising experts will share their tips and strategies, along with specific case studies from companies like:
- Doubletree by Hilton
- Harlem Globetrotters
- Case Mate
- Walden University
This online conference will cover broad strategy topics like:
- How your goals translate to a Facebook ad strategy
- Why you should use Sponsored Stories
- How optimization of Facebook ads truly defines your success
- How entertainment brands from TV, film, and music see Facebook ad success
Plus there will be several niche topic presentations including:
- Split testing
- Ad images
- Facebook’s Power Editor
- Reach Generator ads
The good news is that you don’t have to attend every live session. They will be recorded, and available to replay for 6 months. If this conference is anything like the SocialFresh EAST SocialMedia Conference, you will NOT be disappointed signing up for this Facebook ad training! I attended the social media conference back in February, and learned some useful marketing information, such as 7 ways to build your brand with email and Facebook. Visit AdvancedFacebookAds.com to register.
- Facebook rolls out ‘promote’ button to more U.S. pages, provides details on how it works (insidefacebook.com)
- Facebook’s Promote Button Rolls Out to Pages With 400+ Fans (sproutsocial.com)