Tag: Facebook advertising

If you want to reach more fans on Facebook, it’s extremely difficult to do so unless you pay to play. For the average small business owner, this is where the trouble begins. Unless you’re already expert at buying PPC ads on Google, you may get confused about what type of ad to place for best results.

Facebook has a pretty detailed ads guide to help you understand how to use their platform effectively.

But advertising technology company Nanigans has put together an infographic featuring a comprehensive Facebook advertising glossary of terms. You can learn the difference between advertising bid terms like CPC, CPM and oCPM. And you’ll also learn when to use a particular bid term to achieve a particular result. For instance, why CPM is good to use when you want to drive Facebook traffic to your website.

With 2013 on the horizon, I think it’s a good time to take a look back at 2012. It was certainly a tumultuous year for… Facebook! (Yes, it was an election year here in the U.S. but there are plenty of other blogs that can comment on that front.) The social networking site made headlines all year long: switching business pages to Timeline, launching an initial public offering (and seeing its share price tank), and then struggling to monetize its business by introducing new advertising initiatives. Of course, Facebook wasn’t the only big story of 2012. Pinterest introduced business pages to tap into its growing popularity as a social network. Google+ struggled to stay relevant by introducing communities (I’m still not convinced!), while Twitter and LinkedIn both updated the look of their profile pages.