How to Schedule Posts with Hootsuite – Video Tutorial Part 2

How to Schedule on Hootsuite Last week, I shared a video tutorial on how to get started with Hootsuite, the social media management tool. In this week’s video, I explain how to schedule posts with Hootsuite using their manual and autoscheduling features. Being able to schedule posts ahead of time is probably the primary reason small business owners like myself use Hootsuite. It’s a terrific time-saver. I hope you get some value out of the video, and if you have any questions, please post them in the comments below. I’m happy to answer them!

If you’d like a FREE, 30-day trial to use Hootsuite’s pro features, (which I love!), click this link: http://bit.ly/GRandHootsuite. After the trial, if you agree to pay for the service, I will get a small commission. But I would not recommend Hootsuite, if I didn’t use it myself! 🙂

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Why You Need to be at Internet Marketing Success Summit

Internet Marketing Success SummitAre you ready to discover…how Internet Marketing is the key to enabling YOU to Create Consistent Clients and Continuous Cash Flow?

Then, you need to join me at my two-day, Internet Marketing Success Summit, to be held on October 22 & 23, 2014, at the Hampton Inn-Orlando International Airport in Orlando, Florida.

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Should Your Company be on Snapchat? [INFOGRAPHIC]

SnapchatIf you’re over 30, you may not have heard of Snapchat. I’m certainly in that age category, (darnnit!), but I learned about Snapchat from my 21-year-old daughter who has used it to talk with friends. This direct messaging app has been around since 2011, but it’s only been in the past year that marketers have started getting on board, thanks to Snapchat’s amazing growth. The company has 30 million users, most of whom are between 18 and 25 years old.

Mashable reports that Snapchat will start offering ads, TV and movie clips and news articles this fall. Brands like Taco Bell and McDonald’s have already launched accounts on Snapchat to reach the app’s young demographic. But does that mean you need to get on board too?

Small business owners in particular can get overwhelmed with social media, considering the many different platforms out there, like Facebook, Twitter, and lately, Instagram. If you’re not sure whether you should be on Snapchat, this handy infographic quiz from Flightpath should help.

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3 Reasons Why Good Quality Content Pays Off

quality content By Alvaro Bellido

1. Fresh content is a key ranking factor

We have heard many times how important updating your website with regular content is. However, your website structure should not be changed regularly because it would confuse your users, that’s the reason why blogs are the perfect tool for publishing regular content.

I have always wondered if the publishing frequency was actually an important factor, so I decided to test it myself. During a period of 2 months, I increased my publishing frequency from 1 to 3 articles a week in my blog. The result was a 1,000% increase in traffic coming from Google. A similar experiment carried out later by a fellow blogger under similar conditions confirmed that this is a key ranking factor and that blogging frequently is a great way to increase traffic to your blog.

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5 Ways to Repurpose Blog Articles to Get Leads

repurpose blog articles One of the first blog articles I ever wrote was called 4 Ways to Leverage Your Blog Content to Get More Leads. Since it’s been a number of years since that article was published, I thought it was high time for an update on how to repurpose blog articles!

I love blogging. It’s hands down one of the most effective marketing tools for a small business owner (besides email – but more on that later). The more often you blog, the more traffic your website gets, and the more potential leads you get too.

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Which Social Media Platform is Right for Your Small Business [INFOGRAPHIC]

small business social media
Does your head swim when you think about social media marketing? If you’re a small business owner, and in particular, a solopreneur, I suspect it does. There are so many social networking sites available: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and YouTube, and don’t forget about Vine! How can you be expected to maintain a presence on these sites and still run your business?

The short answer is, you can’t. Not well anyway! When I work with clients, I recommend that they focus on one social network first and master that one before starting a presence on another site. But not every business is suited for every social networking site.

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Top 5 Twitter Management Tools

Twitter management tools Ever wonder why small business owners and entrepreneurs join Twitter, only to stop tweeting? My guess is that one reason they give up is because they lack the necessary tools to manage their presence. If you’re in that same boat, and are thinking about jumping ship, I’ve got a life preserver for you – in the form of some handy Twitter management tools.

ManageFlitter – This is one of my favorite tools for identifying and removing fake Twitter accounts. When you log in with your Twitter id, ManageFlitter evaluates your followers and allows you to see who’s not following you back, which accounts don’t have a profile image (potential spam account), and inactive accounts, among others. You then have the option of unfollowing fake accounts, or other accounts that don’t add any value to your Twitter experience. The basic service is free, but you can pay extra for analytics.

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How to Grow a Successful Business – Profit First

What do a website, social media and email all have in common? They are marketing tools that a business can use to generate sales.

That’s all well and good. But how do you grow a successful business and generate a profit?

The traditional GAAP (Generally Accepted Accounting Principle) formula is:
Sales – Expenses = Profit.

That’s what I’ve been following since I started my business in 2009. There’s just one problem with this principle. Even though I’m making money, I don’t have much to show for it.

That’s because I’ve been making the mistake a lot of other small business owners make. I’ve been reinvesting my profit back into my business. I’ve spent money on courses to improve my social media marketing skills. And I’ve been working with a coach to improve my speaking and marketing skills.

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