Video marketing is hot. Small business owners can create YouTube videos that are just as effective at lead generation as those made by larger corporations.
It’s important to note that even though recording and uploading a video may be simple, that doesn’t mean creating a video is easy. Your videos need to engage your audience and prospects. You have to grab a viewer’s attention quickly and hold it. For instance, if you’re doing a video blog, you need to be aware of lighting and sound too.
One of the great things about YouTube is that it offers several free tools to help make your videos look and sound awesome, and be more engaging! SocialMediaToday put together an infographic to illustrate the tools you can use on YouTube.