Create High Converting Web Content That Sells

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12 Step Guide to Content Writing [INFOGRAPHIC]

content writing guideAre you struggling to write an article for your company’s blog? I know what you’re going through. I’ve been there. Some days, it’s just not easy to get in a writing groove. That’s why you need a system (or a professional copywriter!) to help with the content writing process.

MarketingProfs Chief Content Officer Ann Handley has put together a terrific infographic that illustrates a clear, 12 step guide to writing content. The first step Ann recommends is the same advice I give small business owners when they start a blog: You need to have an end-goal in mind before you ever start writing. Ask yourself, “What is my objective for this content?” Is it to educate my prospect? or… Is it to sell my product or service?

View the full infographic here to see the rest of the steps:

content writing

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About the Author
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.

Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."

Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.

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