Create High Converting Web Content That Sells

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12 Step Guide to Content Writing [INFOGRAPHIC]

content writing guideAre you struggling to write an article for your company’s blog? I know what you’re going through. I’ve been there. Some days, it’s just not easy to get in a writing groove. That’s why you need a system (or a professional copywriter!) to help with the content writing process.

MarketingProfs Chief Content Officer Ann Handley has put together a terrific infographic that illustrates a clear, 12 step guide to writing content. The first step Ann recommends is the same advice I give small business owners when they start a blog: You need to have an end-goal in mind before you ever start writing. Ask yourself, “What is my objective for this content?” Is it to educate my prospect? or… Is it to sell my product or service?

View the full infographic here to see the rest of the steps:

content writing

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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