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12 Step Guide to Content Writing [INFOGRAPHIC]

content writing guideAre you struggling to write an article for your company’s blog? I know what you’re going through. I’ve been there. Some days, it’s just not easy to get in a writing groove. That’s why you need a system (or a professional copywriter!) to help with the content writing process.

MarketingProfs Chief Content Officer Ann Handley has put together a terrific infographic that illustrates a clear, 12 step guide to writing content. The first step Ann recommends is the same advice I give small business owners when they start a blog: You need to have an end-goal in mind before you ever start writing. Ask yourself, “What is my objective for this content?” Is it to educate my prospect? or… Is it to sell my product or service?

View the full infographic here to see the rest of the steps:

content writing

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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